Zee Telefilms Ltd filed an application before the Supreme Court on Friday seeking telecast rights for the India-Australia Test cricket series starting from October 6 and a direction to BCCI not to give television coverage rights to Sony TV and Ten Sports.
The court fixed Tuesday for hearing of the application.
Yesterday, BCCI announced that it would itself arrange for live telecast of international cricket matches, beginning with the India-Australia series and said Ten Sports would produce the feed while Sony Entertainment Network would be responsible for telecast, distribution and marketing.
The arrangement was to cover the four-Test series between India and Australia beginning on October 6, Platinum Jubilee one-day match between India and Pakistan on November 13 and the two-Test series between India and South Africa in November-December.
Zee TV had earlier moved the Supreme Court challenging the BCCI's decision to cancel the telecast rights awarded to it for the cricket matches to be held in India between 2004 and 2008.
The matter is pending before a five-judge constitution bench.
