Taking a cue from the Indians, the Pakistan Cricket Board will soon adopt a new slogan -- 'Team Pakistan' -- to give a thrust to team effort.
PCB Chief Executive Rameez Raja said the Board would replace the old slogan - 'Proud to be a Pakistani' - with the new one and market it aggressively.
"The thrust is going to be on team effort and team performance. Our mission statement is going to be reflected in our future strategy and we are going to market it aggressively," Raja said yesterday.
"In future, once the policy decision is taken by the Chairman Shaharyar Khan and Advisory Council, the Board will be referring to the national team as 'Team Pakistan' in all its future press releases, statements and tour schedules," he
added.
Raja
"To win laurels for the country, we will be merchandising the slogan 'Team Pakistan'," he was quoted as saying in a local daily.
At least three other Test playing nations -- India, Australia and New Zealand -- have undergone a dramatic change in fortune in recent times after adopting a team slogan.
While the New Zealanders call themselves 'Black Caps', world champions Australia and India are popular as 'Team Australia' and 'Team India'.
