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Chittagong Kings name Lara as their brand ambassador

October 16, 2012 16:58 IST

Bangladesh Premier League (BPL) franchise Chittagong Kings has named former West Indies cricket captain Brian Lara as its brand ambassador.

The West Indies batting legend, who has signed a three-year contract with the Kings, will be in Dhaka next month to complete the formalities.

Brian Lara"I am excited and honoured to announce that Brian Lara has agreed to join us as the brand ambassador of Chittagong Kings," owner of the franchise, Sameer Quader Chowdhury told ESPNcricinfo.

Lara is also expected to be a part of the Chittagong Kings' delegation at the players auction on December 7.

"He will also be with us throughout the BPL campaign, which starts on January 17. Before the tournament starts, he will be present for our corporate dealings and marketing activities. Apart from this, he will do social work and be involved in team's activities and selection," said Chowdhury.

During the inaugural season of the BPL, former Australia cricketers -- Michael Bevan and Dean Jones -- were part of the Chittagong Kings as batting coach and technical director, respectively.

Photograph: Mark Dadswell/Getty Images

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