The Web


 Latest Cricket news on mobile: sms CRI to 7333

Home > Cricket > PTI > Report

PCB expects to make a killing on India's tour

January 09, 2004 23:14 IST

The cash-strapped Pakistan Cricket Board could make a whopping US $20 million from the upcoming home series against traditional rivals India, PCB chief executive Ramiz Raja said.

"I don't want to quote exact figures in terms of revenue generation because the series still has to be marketed," Raja told a press conference in Karachi. "But keeping in mind the guaranteed earnings from sale of television rights ($11 million dollars) I would say the figure could reach $20 million dollars," Raja told a news conference in Karachi.

"The interest in the series is already very high and we are getting regular offers from companies in India and Pakistan, including leading banks and international consumer brands. But we still have to market it carefully and in a transparent manner," he was quoted as saying by the daily The News.

Raja pointed out that this was the first real opportunity in more than a decade for the PCB to make handsome profits. India have confirmed that they will be touring Pakistan from March 1 to play five Limited Overs Internationals and three Tests, their first full tour of the country since 1989.

"We would like to strike a balance while selling title and co-sponsorship, advertising, and other rights of the series because obviously India's commercial and consumer market is far bigger and greater than Pakistan's," Raja said.

He said major Indian companies are already showing an unprecedented interest in the series. "But we would like to have a neutral title sponsor for the series. We can't allow the series to be completely dominated by Indian brands, but at the same time we have to ensure that Pakistani companies are able to match Indian offers and we don't lose money."

He said the PCB is considering hosting the India matches at Karachi and Peshawar, the two venues that were spurned by the South African and New Zealand teams.

"We have also proposed to have the three Tests before the one-day series so that the people's interest in the series is retained," he said.

Raja said that since the series was eagerly anticipated and very high profile, there was a proposal to have the Indian team enter Pakistan via the Wagah border.

7333: The Latest News on Your Mobile!
© Copyright 2005 PTI. All rights reserved. Republication or redistribution of PTI content, including by framing or similar means, is expressly prohibited without the prior written consent.

Share your comments

 What do you think about the story?

Read what others have to say:

Number of User Comments: 4

Sub: cricket is not this important !!

$20 million !! and a good part of it will ultimately find its way to the purpose of spilling indian blood, someway or the other. ...

Posted by does not matter

Sub: I disagree!!!!!!!

o really??? but in retrospect i think it was india who invaded kashmir in 1948 triggering the first war then it was again india to ...

Posted by Umer Jaan

Sub: I agree

What is the use of playing matches in pakistan when all that we will be doing is to pump in dollars into a system which ...

Posted by Vijay

Sub: India shouldnt go to Pakistan

If India goes to Pakistan, first thing is we are risking lives of our cricketers and the second thing is we are indirectly helping them ...

Posted by sangram


Article Tools
Email this article
Top emailed links
Print this article
Write us a letter
Discuss this article

Related Stories

Farhat, Youhana give Pak win

PCB suggests Indian tour dates

Umar, Kamal stay for ODI series

People Who Read This Also Read

India gift Aussies victory

Heath Streak wants rule changes

Inzamam told to act tough

Copyright © 2005 India Limited. All Rights Reserved.