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August 18, 1999
HP to spend $1 m on marketing in IndiaHewlett-Packard today announced it would spend $1 million in its aggressive plan to market information storage products in India.
The marketing budget would be spent over the next two years.
A Hewlett-Packard India statement said the company wants to "dominate the storage market" in the country.
The information storage market is expanding rapidly in India because there is an increasing awareness among corporations that data is a strategic business asset.
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