Extracts of the embassy communication, dated April 27, 2005, credited the success of the deal to the multi-pronged advocacy efforts carried out by the economic, political, public affairs and foreign commercial service arms of the US government.
"This USG-Boeing effort was well-scripted and provided a new paradigm in how to marry USG advocacy with a commensurate level of company commitment at the highest levels," the communication from Robert O Blake stated.
The embassy also said it felt "large procurements such as this one require multi-pronged strategies. While it is important to nurture the technical interlocutors on technical aspects of the bid (e.g. price, delivery schedules, counter-trade offsets), it is equally, if not more, important for the company leadership to touch the right political bases at the right levels".
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