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Unique idea: This shop has a jail theme!

Last updated on: July 12, 2012 12:51 IST

Unique idea: This shop has a jail theme!

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Ram Soni wants to send a message about the dangers of tobacco, a common ingredient in paan, through his jail cell-themed shop decorated with hangman's nooses in the Ahmedabad.

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Image: Owner Ram Soni (L) speaks to a customer as he prepares paan, a betel nut-based chewable stimulant.
Photographs: Amit Dave/Reuters.
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Unique idea: This shop has a jail theme!

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Soni offers a Rs 2 discount to customers who choose a tobacco-free version.

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Image: Owner Ram Soni (C) sells paan, a betel nut-based chewable stimulant, to a customer.
Photographs: Amit Dave/Reuters.
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Unique idea: This shop has a jail theme!

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Ram Soni sells paan for Rs 5-25 per piece.

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Image: Customers wait to buy paan, a betel nut-based chewable stimulant at Ram Soni's shop.
Photographs: Amit Dave/Reuters.
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Unique idea: This shop has a jail theme!

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Owner Ram Soni shows a paan at his jail cell-themed shop decorated with hangman's nooses.

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Image: Jail cell-themed shop in Ahmedabad.
Photographs: Amit Dave/Reuters.
Tags: Ram Soni

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Unique idea: This shop has a jail theme!

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Ram Soni smiles as he prepares paan, a betel nut-based chewable stimulant, at his jail cell-themed shop in Ahmedabad.

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Image: Ram Soni at his shop.
Photographs: Amit Dave/Reuters.
Tags: , Ahmedabad

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Unique idea: This shop has a jail theme

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With a unique theme, Ram Soni attracts cutomers to his shop in Ahmedabad.

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Image: Ram Soni (2nd L) prepares paan.
Photographs: Amit Dave/Reuters.

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Unique idea: This shop has a jail theme!

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Highlighting the dangers with this unique theme, Ram Soni hopes to curb the use of tobacco.



Image: Ram Soni (R) prepares paan.
Photographs: Amit Dave/Reuters.
Tags: Ram Soni

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