While the market leader Nokia found it difficult to control its declining sale figures, sleek models from other players like Samsung, HTC, Motorola, Sony Ericsson and Dell turned out to be the cynosure of all eyes.
To give the ever-increasing popularity of Google's Android software platform a competition, Samsung launched its cheaper 'bada' operating system with a vision of "providing a smartphone for everyone."
However, owning a Blackberry, which provides exclusive instant messenger and encrypted mail delivery services via a dedicated server, and the application-rich i-Phone retained their cult status.
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