rediff.com

NewsApp (Free)

Read news as it happens
Download NewsApp

Available on  

Rediff News  All News 
Rediff.com  » Business » RIM launches Blackberry Porsche at Rs 1.39 lakh!

RIM launches Blackberry Porsche at Rs 1.39 lakh!

Last updated on: June 21, 2012 09:46 IST

RIM launches Blackberry Porsche at Rs 1.39 lakh!

     Next

Next

Blackberry-maker Research In Motion, which is facing troubles in global markets, said it will top industry growth this year in India.


The Canadian company RIM, which has been fast losing it  grip on the market of late to more agile players like Samsung and Apple, launched the BlackBerry Porsche, developed in association with Porsche Design, early this year globally.

Click NEXT to read more...



Image: BlackBerry Porsche.


     Next

RIM launches Blackberry Porsche at Rs 1.39 lakh!

Prev     Next
Prev

Next

The ultra-premium BlackBerry Porsche P-9981 is priced at Rs 1.39 lakh. On this highly aspirational phone, RIM India managing director Sunil Dutt told PTI that the phone is about power, style and aspiration.

"We will not be selling this through the traditional channels. The discerning customers can order their phones to begin with and later on, we will have select outlets like luxe watch and accessories showroom located on the high streets," Dutt said, hours before the domestic launch.

Click NEXT to read more...



Image: BlackBerry Porsche P-9981.


Prev     Next

RIM launches Blackberry Porsche at Rs 1.39 lakh!

Prev     Next
Prev

Next

"The domestic smartphone market is growing at over 40 per cent this year, after clipping at 87 per cent in 2011. I am sure that we will be able to grow much faster than the industry rate," Dutt said, while refusing to put a number, citing the silence period the parent company is into now.

He also refused to put a sales target for the new launch on the same grounds.

Click NEXT to read more...


Image: BlackBerry Porsche P-9981.


Prev     Next

RIM launches Blackberry Porsche at Rs 1.39 lakh!

Prev     Next
Prev

Next

"The Porsche Design P'9981 smartphone from BlackBerry is a perfect culmination of style and functionality with exceptional look and feel," said Dutt.

BlackBerry enjoys 15 per cent of the smartphone market share in the country as of March 2012, up from 13 per cent the previous year, which places it at the third slot after Nokia and Samsung, according to CyberMedia Research data.

Click NEXT to read more...


Image: BlackBerry Porsche P-9981.


Prev     Next

RIM launches Blackberry Porsche at Rs 1.39 lakh!

Prev     Next
Prev

Next

In 2011, the domestic smartphones market saw launch of 150 models. Smartphone shipments touched 11.2 million units in the year recording an annual growth of 87 per cent.

Nokia emerged as the leader in the segment with a 38 per cent share followed by Samsung at 28 per cent.

On the rationale behind such a costly phone at a time when the overall sentiment is down, Dutt, who joined RIM India last December from Samsung Telecom, said the market can still afford luxury products.

Click NEXT to read more...



Image: BlackBerry Porsche P-9981.


Prev     Next

RIM launches Blackberry Porsche at Rs 1.39 lakh!

Prev     Next
Prev

Next

Some of the salient features of P'9981 are the design by Porsche Design that comes with forged stainless steel frame, hand-wrapped leather back cover, sculpted Qwerty keyboard, and crystal clear touch display. It also has an exclusive PIN that easily identifies the user as holder of this phone.

Click NEXT to read more...



Image: BlackBerry Porsche P-9981.


Prev     Next

RIM launches Blackberry Porsche at Rs 1.39 lakh!

Prev     More
Prev

More

It features a 1.2 GHz processor and liquid graphics technology, HD video recording, 24-bit high resolution graphics, advanced sensors, and built-in support for NFC (near field communications) apart from 8 GB of on-board memory, expandable to up to 40 GB with a microSD card.



Image: BlackBerry Porsche P-9981.


Prev     More
© Copyright 2013 PTI. All rights reserved. Republication or redistribution of PTI content, including by framing or similar means, is expressly prohibited without the prior written consent.