Industry estimates peg Google's India revenues at around Rs 1,000 crore (Rs 10 billion) annually, while Yahoo! India's revenues are yet to cross the Rs 100-crore (Rs 1 billion) mark. Rediff's India turnover stands at around Rs 80 crore (Rs 800 million).
"While Yahoo! converted itself from a search engine to a general portal, it has slipped from its numero uno position in all segments," says Murthy.
And, when Yahoo! co-founder Jerry Yang launched the company in India, he had invited late Bollywood star Shammi Kapoor (whose 'Yahoooo' shout in the film Junglee was quite a rage) to launch the site.
The game-plan worked well and the brand recall of Yahoo! was high. That was till Internet search giant, Google, turned the tables on Yahoo, which unwittingly allowed it to power its search engine. The result: Google is today the default search brand, both globally as well as in India.
Globally, too, Google tried to acquire Yahoo!. Later, Microsoft bid for it. But both the deals failed, and the Yahoo! brand name received a drubbing, both in terms of revenue and image.
Yahoo! now has a tie-up with Microsoft's search engine, Bing. In a bid to recover lost ground and capture marketshare, Yahoo! initiated a $100-million global plan under Bartz. India was an integral part of the Ogilvy campaign which read: 'The internet is under a new management--YOURS. It's Y!ou'.
Bartz, however, was unable to regain lost ground. Globally, Google sites became the first web property to surpass one billion unique visitors, according to ComScore data.
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