rediff.com

NewsApp (Free)

Read news as it happens
Download NewsApp

Available on  

Rediff News  All News 
Rediff.com  » Business » STAR India gets fans on board for Sachin's farewell campaign

STAR India gets fans on board for Sachin's farewell campaign

October 31, 2013 10:07 IST

STAR India gets fans on board for Sachin's farewell campaign

     Next

Next
Urvi Malvania in Mumbai

STAR India, the title sponsor and broadcaster of the coming India-West Indies test series, plans to pull out all the stops for Sachin Tendulkar’s last test series.

The broadcaster will run promotional activities across its entertainment and sports networks in the run-up to the series and roll out special initiatives to make the event larger than life.

Apart from massive undertakings for promotions in print, television and outdoor media, the network is launching interactive campaigns for fans across the nation.

STAR India has launched a campaign Cheer for Sachin to pay tribute to him as he gets ready to play the farewell series against West Indies on November 6 at Eden Gardens in Kolkata. STAR India is targeting to break the record for the highest number of cheers garnered by a campaign.

Click NEXT to read further. . .


Image: An Indian cricket supporter kneels in front of a wax figure of Sachin Tendulkar during a promotional event at the Sydney Cricket Ground April 20, 2013.
Photographs: David Gray/Reuters

     Next

STAR India gets fans on board for Sachin's farewell campaign

Prev     Next
Prev

Next

The campaign invites fans to dial a number and cheer for Sachin (saying Sachin, Sachin) and it will run across the STAR Sports network, as well as STAR India network of channels.

There will be a lot of focus on digital media to aggregate all fans for the campaign.

STAR India will donate its share of proceeds from the incoming call revenues to a non-governmental organisation for sports development among youth.

Priyanka Chopra, Prosenjit Chatterjee, Kapil Dev, Ravi Shastri, Wasim Akram, Rameez Raza and actors from leading serials on STAR Plus such as Diya Aur Baati Hum and Yeh Rishta Kya Kehlata Hai have recorded their cheers.

The broadcaster has reached out to Sudhir Kumar Chaudhary, regarded by many the biggest fan, to record a special cheer.

Click NEXT to read further. . .


Image: Sachin Tendulkar bounces a ball on his bat during a practice session.
Photographs: Vivek Prakash/Reuters

Prev     Next

STAR India gets fans on board for Sachin's farewell campaign

Prev     Next
Prev

Next

Gayatri Yadav, executive vice-president (marketing and communications) at STAR India, said: “Our philosophy has been to take fans closer to their heroes because as official broadcasters, we play the critical role of an enabler.

“We are extending the invitation to all Sachin fans through this campaign to come out and thank the Llittle Master for a wonderful career in which he took Indian cricket to newer heights.

“We believe there cannot be a bigger opportunity for Sachin fans to show support and be a part of history in making as he gets ready for one last time to play for India.”

Additionally, the broadcaster will use a special FanCam enabling fans to say ‘I was there’ as they enjoy the historic moment.

Click NEXT to read further. . .


Image: Sachin Tendulkar, along with his wife Anjali, arrives at the Indian parliament to be sworn in as a member of parliament in New Delhi.
Photographs: Reuters

Prev     Next

STAR India gets fans on board for Sachin's farewell campaign

Prev     More
Prev

More

It is capable of generating a 360-degree high-resolution photo of the stadium, making it possible for each and every fan present in the stadium on any of the Test match days to zoom in to his picture.

On the programming front, a 10-part documentary series called Sachin Ka Safar (in Hindi) and The Sachin Journey (English) will be telecast in November.

There will be a live show on Sachin titled Sachiiiiiiin . . . Sachin, which will be telecast during the series.

There will also be a special 24-segment series titled Sachin Years showcased in the run-up to his last series, which will track 24 years of the legend’s international cricketing career.


Image: Sachin Tendulkar speaks during a news conference held to celebrate becoming the first player in history to score 100 centuries, in Mumbai March 25, 2012.
Photographs: Vivek Prakash/Reuters

Prev     More
Source: