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25 biggest brands in the world

Last updated on: August 16, 2013 08:39 IST

25 biggest brands in the world

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A brand that listens to its customers, employees and investors and respond to their concerns are not only able to leave a lasting impression, but also win markets. The biggest companies in the world build on success, rectify mistakes and regularly nurture their brands.

Let's take a look at some of the biggest brands in the world.

Source: Interbrand

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Image: Louis Vuitton poster at a shopping mall in Bangkok, Thailand.
Photographs: Chaiwat Subprasom/Reuters

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Coca-Cola

Brand value: $77.8 billion

Rise in brand value: 8 per cent

Overall rank: 1

Coca-Cola, which is based in Atlanta, Georgia, was introduced in 1886 by John Pemberton as a non-alcoholic version of French Wine Coca. Today, the company sells more than 3,500 products in 200 countries.

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Image: Security guards stand near 'Coca-Cola [4] Large Coca-Cola' by Andy Warhol during a preview of Sotheby's Impressionist & Modern Art auction in New York.
Photographs: Lucas Jackson/Reuters

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Apple

Brand value: $76.5 billion

Rise in brand value: 129 per cent

Overall rank: 2

Apple, which is based in Cupertino, California, is famous for its Mac line of computers, iPhone, iPad and iTunes. It posted $156.508 billion revenue, $55.241 billion operating income and employs 80,000 staff.

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Image: A man uses a computer at an Apple store inside Grand Central Station in New York.
Photographs: Lucas Jackson/Reuters

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IBM

Brand value: $75.5 billion

Rise in brand value: 8 per cent

Overall rank: 3

IBM, which is based in Armonk, New York, offers solutions ranging from mainframe to nanotechnology. It also sells hardware, software and consulting services around the world. IBM posted $106.916 billion revenue, $21.90 billion income and employs 430,000 staff.

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Image: Headquarters of IBM Japan in Tokyo.
Photographs: Toru Hanai/Reuters

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Google

Brand value: $69.7 billion

Rise in brand value: 26 per cent

Overall rank: 4

Google, which is based in Mountain View, California, offers Internet-related services and products, including online search, cloud computing and software. It posted $50.18 billion revenue, $12.76 billion operating income and employs more than 44,000 staff around the world.

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Image: Google's office in Zurich, Switzerland.
Photographs: Courtesy, Camenzind Evolution

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Microsoft

Brand value: $57.8 billion

Rise in brand value: down 2 per cent

Overall rank: 5

Microsoft, which is based in Redmond, Washington, is famous for its Windows operating system, video games, search engine and mobile phones. It posted $77.85 billion revenue, $26.76 billion operating income and employs 97,000 staff around the world.

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Image: Microsoft's headquarters in Issy-les-Moulineaux, near Paris, France.
Photographs: Charles Platiau/Reuters

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General Electric

Brand value: $43.6 billion

Rise in brand value: 2 per cent

Overall rank: 6

General Electric, which is based in Connecticut, United States, has four major areas of operations: Energy, technology infrastructure, capital finance and consumer & industrial. It posted $147.359 billion revenue, $17.406 billion operating income and employs more than 300,000 staff around the world.

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Image: General Electric logo in Prague, the Czech Republic.
Photographs: David W Cerny/Reuters

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McDonald's

Brand value: $40 billion

Rise in brand value: 13 per cent

Overall rank: 7

McDonald's, which is based in Illinois, United States, began operating in 1940 and now serves 68 million customers everyday in nearly 120 countries. It posted $27.56 billion revenue, $8.60 billion operating income and employs more than 1,800,000 staff around the world.

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Image: McDonald's Restaurant USA No. 1 Store Museum in Des Plaines, Illinois. It is a recreation of the first McDonald's restaurant that opened in Des Plaines in April 1955.
Photographs: Jim Young/Reuters

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Intel

Brand value: $39.3 billion

Rise in brand value: 12 per cent

Overall rank: 8

Intel, which is based in Santa Clara, California, began operating in 1968 and is now the largest semiconductor chip maker in the world. It posted $53.34 billion revenue, $14.63 billion operating income and employs more than 100,000 staff around the world.

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Image: Intel booth at the International Consumer Electronics Show in Las Vegas.
Photographs: Steve Marcus/Reuters

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Samsung

Brand value: $32.8 billion

Rise in brand value: 40 per cent

Overall rank: 9

Samsung, which is based in Seoul, South Korea, began operating in 1938 and now its subsidiaries include Samsung Electronics, Samsung Heavy Industries, Samsung Engineering and Samsung C&T. It posted $247.5 billion revenue, $18.3 billion net income and employs more than 370,000 staff around the world.

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Image: A Samsung outdoor advertisement sits atop an office building in Seoul, South Korea.
Photographs: Lee Jae-won/Reuters

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Toyota

Brand value: $30.2 billion

Rise in brand value: 9 per cent

Overall rank: 10

Toyota, which is based in Aichi, Japan, began operating in 1937 and is now one of the biggest manufacturers of vehicles in the world. It posted 22.064 trillion yen revenue, 1.320 trillion yen operating income and employs more than 325,000 staff.

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Image: Toyota's Managing Officer Tokuo Fukuichi looks at Auris, left, a clay model of concept vehicle NS4, centre, and luxury brand Lexus, left, inside a decision room at the company's design centre building in Toyota, central Japan.
Photographs: Yuriko Nakao/Reuters

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Mercedes-Benz

Brand value: $30 billion

Rise in brand value: 10 per cent

Overall rank: 11

Mercedes-Benz, which is based in Stuttgart, Germany, began operating in 1886 and is now one of the biggest manufacturers of luxury cars in the world. Daimler, the parent company of Mercedes-Benz, posted 114.297 billion euro revenue, 8.615 billion euro operating income and employs more than 275,000 staff.

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Image: Mercedes-Benz cars are displayed in the windows of a dealership of German car manufacturer Daimler in Munich, Germany.
Photographs: Michaela Rehle/Reuters

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BMW

Brand value: $29 billion

Rise in brand value: 18 per cent

Overall rank: 12

BMW, which is based in Stuttgart, Germany, began operating in 1916 and is now one of the biggest manufacturers of luxury cars in the world and the parent company of Rolls-Royce. It posted 76.84 billion euro revenue, 8.30 billion euro operating income and employs more than 100,000 staff.

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Image: Headquarters of German luxury carmaker BMW in Munich, Germany.
Photographs: Michael Dalder/Reuters

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Disney

Brand value: $27.4 billion

Rise in brand value: Down 5 per cent

Overall rank: 13

Disney, which is based in Burbank, California, began operating in 1923 and is now the largest media company in the world. It posted $42.278 billion revenue, $9.260 billion operating income and employs more than 166,000 staff.

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Image: Magic Disney Parade at the Disneyland Resort in Marne-la-Vallee, outside Paris, France.
Photographs: Benoit Tessier/Reuters

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Cisco

Brand value: $27.1 billion

Rise in brand value: 7 per cent

Overall rank: 14

Cisco, which is based in San Jose, California, began operating in 1984 and is now one of the largest networking equipment manufacturer and seller in the world. It posted $46.061 billion revenue, $10.065 billion operating income and employs more than 72,360 staff.

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Image: A pedestrian walks past the Cisco logo at the technology company's campus in San Jose, California.
Photographs: Robert Galbraith/Reuters

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Hewlett-Packard

Brand value: $26 billion

Rise in brand value: Down 8 per cent

Overall rank: 15

Hewlett-Packard, which is based in Palo Alto, California, began operating in 1939 and is now the biggest manufacturer of personal computers in the world. It posted $120.357 billion revenue, $9.566 billion operating income and employs more than 331,800 staff.

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Image: Hewlett-Packard stand at the Gulf Information and Technology Exhibition at the Dubai World Trade Centre in Dubai.
Photographs: Jumana ElHeloueh/Reuters

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Gillette

Brand value: $24.8 billion

Rise in brand value: 4 per cent

Overall rank: 16

Gillette, which is based in Boston, Massachusetts, began operating in 1901 and is now one of the biggest manufacturer of personal care and household products in the world. Procter & Gamble, the parent company of Gillette, posted $84.17 billion revenue, $14.48 billion operating income and employs more than 126,000 staff.

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Image: Mike DiBella monitors machines producing razor blades at Gillette's factory in Boston, Massachusetts.
Photographs: Brian Snyder/Reuters

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Louis Vuitton

Brand value: $23.5 billion

Rise in brand value: 2 per cent

Overall rank: 17

Louis Vuitton, which is based in Paris, France, began operating in 1854 and is now one of the leading international fashion houses in the world. It has been consistently voted the most valuable luxury brand.

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Image: Louis Vuitton store in Shanghai, China.
Photographs: Aly Song/Reuters

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Oracle

Brand value: $22.1 billion

Rise in brand value: 28 per cent

Overall rank: 18

Oracle, which is based in Redwood City, California, began operating in 1977 and is now third-largest software manufacturer by revenue in the world. Oracle posted $37.18 billion revenue, $14.68 billion operating income and employs more than 120,000 staff.

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Image: Headquarters of Oracle Corporation in Redwood City, California.
Photographs: Robert Galbraith/Reuters

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Nokia

Brand value: $21 billion

Rise in brand value: Down 16 per cent

Overall rank: 19

Nokia, which is based in Espoo, Finland, began operating in 1865 and is now the second-largest mobile phone manufacturer in the world. Nokia posted 30.176 billion euro revenue and employs more than 97,798 staff.

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Image: An aerial view of mobile phone maker Nokia's headquarters in Espoo, Finland.
Photographs: Benjamin Suomela/Lehtikuva/Reuters

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Amazon

Brand value: $18.6 billion

Rise in brand value: 46 per cent

Overall rank: 20

Amazon, which is based in Seattle, Washington, began operating in 1994 and is now the largest online retailer in the world. Amazon posted $61.09 billion revenue, $676 million operating income and employs more than 97,000 staff.

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Image: Workers sort through packages at the Amazon warehouse in Milton Keynes in England.
Photographs: Kieran Doherty/Lehtikuva/Reuters

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Honda

Brand value: $17.2 billion

Rise in brand value: Down 11 per cent

Overall rank: 21

Honda, which is based in Tokyo, Japan, began operating in 1948 and is now one of the biggest vehicle manufacturer in the world. Honda posted 9.877 trillion yen revenue, 544.8 billion yen net income and employs more than 179,060 staff.

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Image: Honda roadster EV-Ster electric car on display in Paris, France.
Photographs: Jacky Naegelen/Reuters

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Pepsi

Brand value: $16.5 billion

Rise in brand value: 14 per cent

Overall rank: 22

Pepsi, which is based in New York, United States, began operating in 1965 and is now the second-largest food and beverage business in the world. PepsiCo posted $66.504 billion revenue, $9.633 billion operating income and employs more than 278,000 staff.

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Image: PepsiCo CEO Indra Nooyi checks products at the Tops SuperMarket in Batavia, New York.
Photographs: Don Heupel/Reuters

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H&M

Brand value: $16.5 billion

Rise in brand value: 1 per cent

Overall rank: 23

H&M, which is based in Vasteras, Sweden, began operating in 1947 and is now the second-largest retailer in the world. H&M posted 126.97 billion Swedish kroner revenue, 24.66 billion Swedish kroner operating income and employs more than 59,440 staff.

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Image: H&M's store in Stockholm, Sweden.
Photographs: Arnd Wiegmann/Reuters

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American Express

Brand value: $15.7 billion

Rise in brand value: 8 per cent

Overall rank: 24

American Express, which is based in New York City, United States, began operating in 1850 and now accounts for 24 per cent of all credit card dealings in the United States. American Express posted $33.80 billion revenue, $6.451 billion operating income and employs more than 63,600 staff.

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Image: American Express and American Express corporate cards are pictured in Encinitas, California.
Photographs: Mike Blake/Reuters

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SAP

Brand value: $15.7 billion

Rise in brand value: 8 per cent

Overall rank: 25

SAP, which is based in Baden-Wurttemberg, Germany, began operating in 1976 and is now the world leader in enterprise software and software-related services. SAP posted 16.22 billion euro revenue, 4.064 billion euro operating income and employs about 65,000 staff.


Image: A worker adjusts a spotlight at the SAP booth in preparation for the CeBIT fair in Hannover, Germany.
Photographs: Thomas Peter/Reuters

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