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Samsung launches interactive Smart TV in India

Last updated on: May 17, 2012 17:25 IST

Samsung launches interactive Smart TV in India

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Samsung Electronics on Thursday announced the launch of its new, more interactive and intuitive Smart TV models - its flagship LED ES8000 and ES7500 series and the Plasma E8000 series in the Indian market.

Samsung's Smart Interaction technology provides Smart TV users with a new, more natural and intuitive option for controlling and interacting with the TV - breaking the physical boundaries between the consumer and screen.

Samsung's new voice control, motion control and face recognition aims at advancing the user experience in a competitive TV market that values ease, convenience and choice.

With this technology, users can turn the TV on or off, activate selected apps or search for and select content in the web browser without a remote.

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Announcing the launch of the Samsung 2012 Smart television series, Raj Kumar Rishi, vice president, AV Business, Samsung India said, "Samsung's global leadership in televisions has rested on our continued thrust on innovation and excellence. I am confident that the new Smart television range will help us create new segments and further fuel the growth of the flat panel television market in India."

As the Smart TV platform of choice, Samsung provides consumers access to the widest variety of premium content available, with over 1,500 apps offered worldwide.

In 2012, Samsung is taking content one step further and evolving the way consumers discover and access apps -- through a new Smart Hub that features a simpler, more personal UI in Full HD.

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Image: Raj Kumar Rishi, vice president, AV Business, Samsung India


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Further, Samsung's AllShare Play, the essential tie between Samsung's products, content and services allows content to be pushed or pulled --regardless of the user's location -- from device to device and device to cloud for limitless sharing.

It allows users to share photos, post messages and chat in real time with family and friends.

The Samsung Smart televisions, including LED and Plasma models, are priced in the range between Rs 37,700 to Rs 273,000.

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"Even as we work towards enhancing the Indian consumers' experience by introducing India relevant applications for Smart televisions, we are also introducing new LED television models that have been especially developed for India," said Rishi.

Samsung has launched the EH Series of LED TV in the screen sizes between 26" to 46" across Series 4, 5 and 6.

"Based on the launch of our new ES series Smart televisions as well as the EH Series of LED TVs, we are expecting LED TVs to contribute to 70 per cent of our total Flat Panel TV sales," said Rishi.

The Samsung EH Series is priced between Rs 24,000 to Rs 94,900; while Samsung's entire Flat Panel TVs product portfolio (LED, LCD and Plasma) has models that are priced in the range between Rs 12,800 to Rs 2,73,000.



Tags: LED , LCD , Samsung , India , Plasma

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