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NaMo stores may be launched across India

April 29, 2014 12:58 IST

NaMo stores may be launched across India

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Vinay Umarji in Ahmedabad

Merchandise NaMo store is mulling whether to go offline, with brick-and-mortar NaMo Stores across states.

If all goes well, you could soon be walking into a brick and mortar ‘The NaMo Store’ to buy things such as NaMo Tea, NaMo Balm and NaMo stationery, among others.

Run by a group of volunteers supporting Bharatiya Janata Party prime ministerial candidate Narendra Modi (NaMo), the so far online merchandise NaMo store is mulling whether to go offline, with brick-and-mortar NaMo Stores across states “if the BJP comes to power in the Centre”.

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Photographs: Courtesy, The NaMo Store

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It has already begun selling certain products offline, such as tea and balm.

“We were getting immense response online and, hence, have begun exploring offline opportunities. In the 20 days since we went offline, we have already done sales worth Rs  25 lakh for tea and balm alone,” said one of the volunteers in charge of offline sales, on condition of anonymity.

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Photographs: Courtesy, The NaMo Store
Tags: India

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In the past three months alone, the online merchandise ‘The NaMo Store’ has  seen sales worth a little over Rs  50 lakh.

Apart from that, around Rs  25 lakh has come from offline sales of 250g NaMo Tea worth Rs  60 and 10g NaMo Balm worth Rs  24 each.

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Photographs: Courtesy, The NaMo Store

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“We have already sold tea and balm in considerable quantities in Gujarat, Punjab, Haryana, Himachal Pradesh and Delhi, even as we look to expand in other states. If all goes well, in three or four months, we plan to open brick-and-mortar offline stores across the country if the BJP comes to power at the Centre,” the volunteer added. 

The online store has also expanded its product portfolio. 

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Photographs: Courtesy, The NaMo Store

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According to Manish Saini, one of the volunteer entrepreneurs behind it, the portal will continue to have products carrying utility and social message surrounding Modi.  

“We believe in the values and vision he is trying to bring in, such as the ‘India First’ attitude.  For instance, we are working on an alarm that girls can carry for their safety. We are also developing products for old age people,” Saini had earlier told Business Standard

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Photographs: Courtesy, The NaMo Store

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The portal states the company - Take India Beyond Merchandising Pvt Ltd - came with a group of young entrepreneurs seeing a dynamic brand, promising a unique, merchandising opportunity open to one and all.


Photographs: Courtesy, The NaMo Store

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