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This article was first published 11 years ago

Most powerful Chinese brands in the world

Last updated on: February 27, 2013 19:15 IST

Image: An aerial view shows vehicles travelling on intersections at night in downtown Shanghai.
Photographs: Aly Song/Reuters

The largest brand consultancy firms - Interbrand and BrandZ - measure global US brands and Chinese brands. 24/7 Wall St. reviewed the most valuable Chinese brands and matched them to their US counterparts to show not only the businesses that drive the Chinese economy, but also the extent to which these are similar to the biggest businesses in America, according to 24/7 Wall St.

Let's take a look at some of the most powerful Chinese brands in the world.

Source: 24/7 Wall St.

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Most powerful Chinese brands in the world

Image: Contestants take a picture of themselves with a mobile phone backstage before the recording of a TV show in Beijing.
Photographs: Barry Huang/Reuters

China Mobile

Brand Z value: $50.6 billion (the highest)

Interbrand value:$33.8 billion (the highest)

Total revenue: $81.7 billion

Industry: Telecommunications

American counterpart: Verizon Wireless

Global rank: 1

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Most powerful Chinese brands in the world

Image: A woman walks in front of the China Construction Bank headquarters building in Beijing.
Photographs: Jason Lee/Reuters

China Construction Bank

Brand Z value: $24.0 billion (3rd highest)

Interbrand value: $18.0 billion (2nd highest)

Total revenue: $68.7 billion

Industry: Financial services

American counterpart: JP Morgan Chase

Global rank: 2

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Image: An employee counts dollar banknotes at a branch of the Industrial and Commercial Bank of China in Huaibei, Anhui province.
Photographs: Stringer/Reuters

Industrial and Commercial Bank of China

Brand Z value: $40.4 billion (2nd highest)

Interbrand value: $16.7 billion (3rd highest)

Total revenue: $82.6 billion

Industry: Financial services

American counterpart: Citigroup

Global rank: 3

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Image: An attendant inside a high-speed train from Beijing to Zhengzhou.
Photographs: China Daily/Reuters

China Life

Brand Z value: $14.4 billion (7th highest)

Interbrand value: $13.4 billion (4th highest)

Total revenue: $56 billion

Industry: Insurance

American counterpart: American International Group Inc

Global rank: 4

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Image: Acrobats perform during a rehearsal of China's Kunming acrobatic troupe in Bogota, Colombia.
Photographs: John Vizcaino/Reuters

Agricultural Bank of China

Brand Z value: $17.3 billion (6th highest)

Interbrand value: $9.2 billion (7th highest)

Total revenue: $62.4 billion

Industry: Financial services

American counterpart: Bank of America

Global rank: 5

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Image: Hotel guides pose for a photo in front of the Great Hall of the People in Beijing.
Photographs: David Gray/Reuters

Bank of China

Brand Z value: $13.6 billion (8th highest)

Interbrand value: $12.7 billion (5th highest)

Total revenue: $60.8 billion

Industry: Financial services

American counterpart: Wells Fargo & Co

Global rank: 6

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Image: An Internet cafe in Hefei, Anhui province.
Photographs: Stringer/Reuters

Tencent

Brand Z value: $20.2 billion (5th highest)

Interbrand value: $7.8 billion (8th highest)

Total revenue: $4.5 billion

Industry: Internet

American counterpart: Twitter

Global rank: 7

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Image: A user loads the Baidu homepage on her Apple iPhone 4 in Beijing.
Photographs: Jason Lee/Reuters

Baidu

Brand Z value: $22.7 billion (4th highest)

Interbrand value: $2.5 billion (13th highest)

Total revenue: $2.2 billion

Industry: Internet

American counterpart: Google

Global rank: 8

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Image: A customer walks past a glass case displaying Maotai liquors at a supermarket in Shenyang, Liaoning province.
Photographs: Stringer/Reuters

Moutai

Brand Z value: $13.0 billion (9th highest)

Interbrand value: $6.3 billion (9th highest)

Total revenue: $1.6 billion

Industry: Alcohol

American counterpart: Brown-Forman Corp

Global rank: 9

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Image: A woman walks past a Ping An Insurance building in Shenzhen.
Photographs: Tyrone Siu/Reuters

Ping An

Brand Z value: $10.6 billion (12th highest)

Interbrand value: $11.2 billion (6th highest)

Total revenue: $42.2 billion

Industry: Insurance

American counterpart: Metlife

Global rank: 10

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