Rediff.com« Back to articlePrint this article

Mamata Banerjee turns saree designer to revive ailing 'Tantuja'

October 31, 2013 12:29 IST
West Bengal Chief Minister Mamata Banerjee.

Bengal's ailing handloom brand 'Tantuja' is all set to get the personal touch of West Bengal Chief Minister Mamata Banerjee who will design the six yard wonder.

During her last few visits to North Bengal, Banerjee had showed interest in herbs used for medicines and had wondered if herbal colours could be used in designing sarees, Minister of State for Micro and Small Scale Enterprises and Textile Swapan Debnath told PTI.

Click NEXT to read more...

Mamata Banerjee turns saree designer to revive ailing 'Tantuja'

October 31, 2013 12:29 IST
Tantuja Saree.

"The chief minister wants to revive ailing 'Tantuja', once a popular handloom brand of Bengal, by designing sarees," Debnath said.

The chief minister was also interested in designing sarees through discussions with weavers, he said.

Click NEXT to read more...

Mamata Banerjee turns saree designer to revive ailing 'Tantuja'

October 31, 2013 12:29 IST

She has set up ministry level and secretary level committees to popularise medicinal and herbal plants in the state and promote their marketing in the country and abroad.

Banerjee has sought a report from the committees within a month.

Click NEXT to read more...

Mamata Banerjee turns saree designer to revive ailing 'Tantuja'

October 31, 2013 12:29 IST
Mamata Banerjee.

The minister hoped that the chief minister's initiative would promote marketing of 'Tantuja' products in the country and abroad.

The state government has undertaken a plan to revive Tantuja to keep alive the hope of 7,000 weavers representing 488 cooperatives under the West Bengal State Handloom Weavers Cooperative Society.

Click NEXT to read more...

Mamata Banerjee turns saree designer to revive ailing 'Tantuja'

October 31, 2013 12:29 IST

Recently, the Disaster Management department placed an order with 'Tantuja' for purchase of two lakh sarees annually against the previous 75,000 sarees, Debnath said.

The state government was also selling sarees priced at Rs 184 at Rs 104 each for poor women with the state government subsidising Rs 80, he said.

Click NEXT to read more...

Mamata Banerjee turns saree designer to revive ailing 'Tantuja'

October 31, 2013 12:29 IST

Set up in 1945 by former chief minister Bidhan Chandra Roy 'Tantuja' emerged as a popular brand under the state's Handloom Weavers Cooperative Society.

But the erosion of 'Tantuja' began in the '90s with the brand running into huge losses, Debnath said.

Click NEXT to read more...

Mamata Banerjee turns saree designer to revive ailing 'Tantuja'

October 31, 2013 12:29 IST
Mamata Banerjee.

"West Bengal Handicraft development Corporation somehow exists till now, while West Bengal Handloom and Powerloom Development Corporation branded as 'Tantushree' has closed after being declared a sick unit," he said.

Click NEXT to read more...

Mamata Banerjee turns saree designer to revive ailing 'Tantuja'

October 31, 2013 12:29 IST

The minister hoped that the sector would be strengthened with the sanction of an Indian Institute of Textile Technology at Santipur in Nadia district. 

© Copyright 2024 PTI. All rights reserved. Republication or redistribution of PTI content, including by framing or similar means, is expressly prohibited without the prior written consent.