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Is India the most materialistic country? Find out...

December 20, 2013 09:58 IST

Is India the most materialistic country? Find out...

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A recent survey conducted by Ipsos MORI, the second-largest market research organisation in the United Kingdom, reveals that people in the developing countries are more likely to measure their success by the material stuff they own than those in the developed world.

Let's take a look at how people measure their success around the world.

Note: As it was an online survey, the respondents were more affluent and connected, and thus their view may vary from the general population

Source: ipsos-mori.com

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Image: A model displays jewellery during an exhibition in Chandigarh.
Photographs: Ajay Verma/Reuters

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China

I measure my success by the things I own: 71 per cent agree

I feel under a lot of pressure to be successful and make money: 68 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 46 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 56 per cent optimistic

Overall rank in how people measure their success: 1

China, which is the fastest growing economy in the world, has 71 per cent saying they measure their success by the things they own.

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Image: An employee cleans ceramics at a shop in Beijing, China.
Photographs: Kim Kyung-Hoon/Reuters
Tags: China , India

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India

I measure my success by the things I own: 58 per cent agree

I feel under a lot of pressure to be successful and make money: 60 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 53 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 71 per cent optimistic

Overall rank in how people measure their success: 2

India, which is one of the fastest growing economies in the world, has 58 per cent saying they measure their success by the things they own.

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Image: A woman tries on a gold bracelet at a jewellery showroom in Siliguri.
Photographs: Rupak De Chowdhuri/Reuters
Tags: India

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Turkey

I measure my success by the things I own: 57 per cent agree

I feel under a lot of pressure to be successful and make money: 53 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 28 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 51 per cent optimistic

Overall rank in how people measure their success: 3

Turkey, which is one of the fastest growing economies in the world, has 57 per cent saying they measure their success by the things they own.

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Image: A view of Istinye Park shopping mall in Istanbul, Turkey.
Photographs: Osman Orsal/Reuters
Tags: Turkey , India

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Brazil

I measure my success by the things I own: 48 per cent agree

I feel under a lot of pressure to be successful and make money: 44 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 39 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 74 per cent optimistic

Overall rank in how people measure their success: 4

Brazil, which is one of the fastest growing economies in the world, has 48 per cent saying they measure their success by the things they own.

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Image: Consumers walk along Oscar Freire street, Sao Paulo's version of Rodeo Drive in Beverly Hills, in Sao Paulo, Brazil.
Photographs: Paulo Whitaker/Reuters
Tags: Brazil , India

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South Korea

I measure my success by the things I own: 45 per cent agree

I feel under a lot of pressure to be successful and make money: 52 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 21 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 39 per cent optimistic

Overall rank in how people measure their success: 5

South Korea, one of the biggest exporters in the world, has 45 per cent saying they measure their success by the things they own.

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Image: A woman walks past a Porsche on the Garosugil, or the Tree-Lined Street, in the Gangnam area of Seoul, South Korea.
Photographs: Lee Jae-Won/Reuters

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Poland

I measure my success by the things I own: 39 per cent agree

I feel under a lot of pressure to be successful and make money: 42 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 19 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 55 per cent optimistic

Overall rank in how people measure their success: 6

Poland, which was hit badly by the 2008 global economic crisis, has 39 per cent saying they measure their success by the things they own.

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Image: People walk at the Stary Browar shopping centre in Poznan, western Poland.
Photographs: Kacper Pempel/Reuters
Tags: Poland , India

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France

I measure my success by the things I own: 34 per cent agree

I feel under a lot of pressure to be successful and make money: 33 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 9 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 49 per cent optimistic

Overall rank in how people measure their success: 7

France, one of the richest countries in the world, has 34 per cent saying they measure their success by the things they own.

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Image: People walk past the Printemps department store in Paris, France.
Photographs: Charles Platiau/Reuters
Tags: France , India

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South Africa

I measure my success by the things I own: 33 per cent agree

I feel under a lot of pressure to be successful and make money: 66 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 29 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 75 per cent optimistic

Overall rank in how people measure their success: 8

South Africa, which has huge deposits of minerals, has 33 per cent saying they measure their success by the things they own.

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Image: A man loads groceries into his car as logos of shops are seen on a wall at a mall in Lenasia, south of Johannesburg, South Africa.
Photographs: Siphiwe Sibeko/Reuters

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Russia

I measure my success by the things I own: 32 per cent agree

I feel under a lot of pressure to be successful and make money: 66 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 34 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 65 per cent optimistic

Overall rank in how people measure their success: 9

Russia, which has huge reserves of oil and gas, has 32 per cent saying they measure their success by the things they own.

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Image: A street vendor stands by her kiosk as she sells souvenirs in St Petersburg, Russia.
Photographs: Alexander Demianchuk/Reuters
Tags: Russia , India

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Argentina

I measure my success by the things I own: 29 per cent agree

I feel under a lot of pressure to be successful and make money: 49 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 41 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 71 per cent optimistic

Overall rank in how people measure their success: 10

Argentina, one of the biggest economies in Latin America, has 29 per cent saying they measure their success by the things they own.

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Image: A man walks past a clothing store in Buenos Aires, Argentina.
Photographs: Marcos Brindicci/Reuters

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Belgium

I measure my success by the things I own: 28 per cent agree

I feel under a lot of pressure to be successful and make money: 36 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 23 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 57 per cent optimistic

Overall rank in how people measure their success: 11

Belgium, one of the wealthiest countries in the world, has 28 per cent saying they measure their success by the things they own.

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Image: A vendor adjusts decorative red hearts and praline boxes behind the window of a Belgian chocolate shop in Brussels.
Photographs: Yves Herman/Reuters

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Germany

I measure my success by the things I own: 27 per cent agree

I feel under a lot of pressure to be successful and make money: 40 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 35 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 51 per cent optimistic

Overall rank in how people measure their success: 12

Germany, one of the economic powerhouses in the world, has 27 per cent saying they measure their success by the things they own.

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Image: People sit on a plaza at a shopping mall in the harbour of Bremerhaven, Germany.
Photographs: Fabian Bimmer/Reuters

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Australia

I measure my success by the things I own: 24 per cent agree

I feel under a lot of pressure to be successful and make money: 40 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 47 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 65 per cent optimistic

Overall rank in how people measure their success: 13

Australia, which has one of the biggest reserves of minerals in the world, has 24 per cent saying they measure their success by the things they own.

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Image: Shoppers leave a store in Sydney's central business district, Australia.
Photographs: Daniel Munoz/Reuters

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Japan

I measure my success by the things I own: 22 per cent agree

I feel under a lot of pressure to be successful and make money: 29 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 28 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 40 per cent optimistic

Overall rank in how people measure their success: 14

Japan, one of the biggest economies in the world, has 22 per cent saying they measure their success by the things they own.

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Image: A woman walks past Tiffany Building at Tokyo's Ginza shopping district, Japan.
Photographs: Toru Hanai/Reuters
Tags: Japan , India

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Italy

I measure my success by the things I own: 22 per cent agree

I feel under a lot of pressure to be successful and make money: 28 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 10 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 47 per cent optimistic

Overall rank in how people measure their success: 15

Italy, one of the richest economies in the world, has 22 per cent saying they measure their success by the things they own.

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Image: A woman walks in front of a shop window in downtown Rome, Italy.
Photographs: Tony Gentile/Reuters
Tags: Italy , India

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United States

I measure my success by the things I own: 21 per cent agree

I feel under a lot of pressure to be successful and make money: 46 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 28 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 68 per cent optimistic

Overall rank in how people measure their success: 16

United States, the biggest economy in the world, has 21 per cent saying they measure their success by the things they own.

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Image: Pedestrians carrying shopping bags walk past a Victoria's Secret store in New York.
Photographs: Lucas Jackson/Reuters

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Canada

I measure my success by the things I own: 20 per cent agree

I feel under a lot of pressure to be successful and make money: 49 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 47 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 71 per cent optimistic

Overall rank in how people measure their success: 17

Canada, one of the wealthiest economies in the world, has 20 per cent saying they measure their success by the things they own.

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Image: People walk in the Old Quebec City, Canada.
Photographs: Mathieu Belanger/Reuters
Tags: Canada , India

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Britain

I measure my success by the things I own: 16 per cent agree

I feel under a lot of pressure to be successful and make money: 39 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 25 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 61 per cent optimistic

Overall rank in how people measure their success: 18

Britain, one of the biggest financial centres in the world, has 16 per cent saying they measure their success by the things they own.

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Image: A pedestrian walks past a shop window in Royal Tunbridge Wells, southern England.
Photographs: Neil Hall/Reuters

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Spain

I measure my success by the things I own: 15 per cent agree

I feel under a lot of pressure to be successful and make money: 36 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 12 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 51 per cent optimistic

Overall rank in how people measure their success: 19

Spain, which was hit badly by the 2008 global economic crisis, has 15 per cent saying they measure their success by the things they own.

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Image: People browse through a shoe shop in central Barcelona, Spain.
Photographs: Albert Gea/Reuters
Tags: Spain , India

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Sweden

I measure my success by the things I own: 7 per cent agree

I feel under a lot of pressure to be successful and make money: 26 per cent agree

Looking ahead to the next 12 months, are you optimistic or pessimistic about the country: 45 per cent optimistic

Looking ahead to the next 12 months, are you optimistic or pessimistic about you and your family: 73 per cent optimistic

Overall rank in how people measure their success: 20

Sweden, one of the wealthiest countries in the world, has 7 per cent saying they measure their success by the things they own.


Image: A pedestrian walks past a branch of Apoteket pharmacy chain in downtown Stockholm, Sweden.
Photographs: Bob Strong/Reuters
Tags: Sweden , India

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