Photographs: Danish Siddiqui/Reuters.
With gold prices falling, jewellery retailers in India are witnessing a surge in demand and expect up to 50 per cent spike in sales volume during this marriage season.
Jewellers are also expecting prices to fall further to around Rs 25,000 per 10 grams in the short-term.
Click NEXT to see more images of this gold rush across the world...
Shoppers rush for gold as price crashes
Photographs: Sivaram V/Reuters.
Customers try gold bangles inside a jewellery showroom in Kochi.
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Shoppers rush for gold as price crashes
Photographs: Danish Siddiqui/Reuters.
A girl tries a gold necklace inside a jewellery showroom in Mumbai.
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Shoppers rush for gold as price crashes
Photographs: Sivaram V/Reuters.
A saleswoman arranges a gold necklace inside a jewellery showroom in Kochi.
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Shoppers rush for gold as price crashes
Photographs: Murad Sezer/Reuters.
An employee arranges gold bangles at a jewellery shop at the Grand Bazaar in Istanbul.
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Shoppers rush for gold as price crashes
Photographs: Murad Sezer/Reuters.
Women look into a jewellery shop where gold bangles are on display at the Grand Bazaar in Istanbul.
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Shoppers rush for gold as price crashes
Photographs: Reuters.
An employee arranges gold jewellery in the counter of a gold shop in Wuhan, Hubei province.
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Shoppers rush for gold as price crashes
Photographs: Reuters.
A customer looks at gold accessories at a gold store in Hangzhou, Zhejiang province.
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Shoppers rush for gold as price crashes
Photographs: Lucas Jackson/Reuters.
Store manager Jared Minsky talks to a potential customer about gold watches inside the Gold Standard jewellery store in New York.
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Shoppers rush for gold as price crashes
Photographs: Babu/Reuters.
A woman looks at a Rolls Royce "RRR65" car model made from pure gold weighing 1.5 kg, displayed at the "Gem and Jewellery India International Exhibition 2013" (GJIIE) in Chennai.
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Shoppers rush for gold as price crashes
Photographs: Reuters.
A salesman counts money at a jewellery shop at the gold market in Riyadh.
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Shoppers rush for gold as price crashes
Photographs: Sivaram V/Reuters.
Salespeople are reflected in a mirror as they stand at the cash counter inside a gold jewellery showroom in Kochi.
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Shoppers rush for gold as price crashes
Photographs: Ahmed Jadallah/Reuters.
An employee arranges jewellery at a window display in a shop at the Gold Souq in Dubai.
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Shoppers rush for gold as price crashes
Photographs: Ajay Verma/Reuters.
A salesgirl shows a gold necklace to customers at a jewellery showroom in Chandigarh.
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Shoppers rush for gold as price crashes
Photographs: Abdallah Dalsh/Reuters.
A Muslim pilgrim looks at a jewellery shop a prayer session at the surrounding area of the Grand Mosque during the annual hajj pilgrimage in the holy city of Mecca.
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Shoppers rush for gold as price crashes
Photographs: Amr Abdallah Dalsh/Reuters.
Mahdi al-Mehri, 28, a Saudi jeweller, displays gold bangle in a jewellery shop at the surrounding area of the Grand Mosque in Mecca.
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Shoppers rush for gold as price crashes
Photographs: Amr Abdallah Dalsh/Reuters.
A worker stands in front of his gold jewellery shop at the market of Khan el-Khalili in Old Cairo.
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Shoppers rush for gold as price crashes
Photographs: Murad Sezer/Reuters.
A Turkish couple look into jewellery shop where gold bangles are on display in Grand Bazaar in Istanbul.
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Shoppers rush for gold as price crashes
Photographs: Sivaram V/Reuters.
Customers crowd at a gold jewellery showroom on the occasion of Akshaya Tritiya, a major gold buying festival in Kochi.
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Shoppers rush for gold as price crashes
Photographs: Sivaram V/Reuters.
A salesgirl is reflected in a mirror inside a gold jewellery showroom in Kochi.
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Shoppers rush for gold as price crashes
Photographs: Khaled al-Hariri/Reuters.
Women stand in front of a gold shop at al-Bzoria market in old Damascus.
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Shoppers rush for gold as price crashes
Photographs: Krishnendu Halder/Reuters.
A customer looks at gold bangles inside a jewellery showroom in Hyderabad.
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Shoppers rush for gold as price crashes
Photographs: Krishnendu Halder/Reuters.
A customer tries on a gold necklace inside a jewellery showroom in Hyderabad.
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Shoppers rush for gold as price crashes
Photographs: Krishnendu Halder/Reuters.
A woman checks a gold necklace inside a jewellery showroom in Hyderabad.
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Shoppers rush for gold as price crashes
Photographs: Sivaram V/Reuters.
A woman is reflected in a mirror as she tries a gold earring inside a gold jewellery showroom in Kochi.
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Shoppers rush for gold as price crashes
Photographs: Sivaram V/Reuters.
Customers check gold rings inside a gold jewellery showroom in Kochi.
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Shoppers rush for gold as price crashes
Photographs: Sivaram V/Reuters.
A salesman arranges a gold necklace inside a gold jewellery showroom in Kochi.
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Shoppers rush for gold as price crashes
Photographs: Babu/Reuters.
The salesman displays gold bangles to a customer at a jewellery showroom in Chennai.
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