Gift sales to touch Rs 18,000 crore in V-day week
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Notwithstanding the lingering economic slowdown, companies are ready to cash in on Valentine's Day celebrations and sales of gifts such as flowers, chocolates, toys and gadgets are expected to touch a whopping Rs 18,000 crore during the week, a survey has found.
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Photographs: Reuters
Gift sales to touch Rs 18,000 crore in V-day week
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"The size of the market is large since V-Day is not a single-day fete but celebrated throughout the week. The spending during V-Day week will be 25 per cent higher than last year, which was about Rs 15,000 crore (Rs 150 billion) in 2013," it said.
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Photographs: Reuters
Gift sales to touch Rs 18,000 crore in V-day week
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Valentine's Day is a popular observance around the world and has been increasing in popularity in India of late.
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Photographs: Reuters
Gift sales to touch Rs 18,000 crore in V-day week
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The survey by industry body Assocham covered as many as 500 corporates and online-shopping companies.
It revealed that several firms are coming up with attractive offers to target youths, especially well-paid executives working in IT, ITeS, retail and hospitality industry, besides college students.
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Photographs: Reuters
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