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Famous 10 logos and how much they cost

Last updated on: August 7, 2012 08:40 IST

Famous 10 logos and how much they cost

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Companies pay close attention to their logos. After all it's the logo that gives the brand its identity. However, there is a big difference between the price and the value of a logo design.

There is a vast distinction between the price and the value of a logo design. Read further to find if the price justifies the logo and the brand.

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Photographs: Reuters
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Logo: Enron

Designed by: Paul Rand

Year: 1990s

Price: $33,000

Enron Corporation was an American energy, commodities, and services company based in Houston, Texas.

Before its bankruptcy on December 2, 2001, Enron employed approximately 20,000 staff and was one of the world's leading electricity, natural gas, communications, and pulp and paper companies, with claimed revenues of nearly $101 billion in 2000.

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Photographs: Richard Carson/Reuters
Tags: Enron , Paul , Houston , Texas

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Logo: ANZ

Year: 2009

Price: $15,000,000

The Australia and New Zealand Banking Group, commonly called ANZ, is the fourth largest bank in Australia, after the Commonwealth Bank, Westpac Banking Corporation and the National Australia Bank.

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Photographs: Reuters

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Logo: NeXT

Designed by: Paul Rand

Year: 1986

Price: $100,000

NeXT was founded in 1985 by late Steve Jobs after he was fired from Apple the same year.

Next, Inc. was an American computer company headquartered in Redwood City, California, that developed and manufactured a series of computer workstations intended for the higher education and business markets.


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Logo: Pepsi

Designed by: Arnell Group

Year: 2008

Price: $1,000,000

Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903, then to Pepsi in 1961.

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Photographs: Courtesy, PepsiCo

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Logo: London 2012 Olympics

Designed by: Wolff Ollins

Year: 2007

Price: 400,000 pounds

The 2012 Summer Olympic Games, officially the Games of the XXX Olympiad is also known informally as London 2012. More than 10,000 athletes from 204 National Olympic Committees (NOCs) have participated.

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Logo: Glasgow 2014 Games

Designed by: Marque Agency

Year: 2010

Price: 95,000 pounds

The 20th Commonwealth Games in 2014 will be held in Glasgow, the largest city in Scotland. The winning city was announced by the Commonwealth Games Federation on 9 November 2007 in Colombo, Sri Lanka. The Games will run over 11 days of competition from 24 July to 3 August 2014.

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Photographs: Courtesy, Glasgow Chamber of Commerce

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Logo: Melbourne Australia

Designed by: Landor Associates

Year: 2009

Price: $240,000

Melbourne is the capital and most populous city in the state of Victoria, and the second-most populous city in Australia. The Melbourne City Centre is the hub of the greater metropolitan area and the Census statistical division -- of which "Melbourne" is the common name.

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Photographs: Courtesy, melbourne.vic.gov

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Logo: Nike

Designed by: Carolyn Davidson

Year: 1971

Price: $35

The brand alone is valued at $10.7 billion making it the most valuable brand among sports businesses.

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Photographs: Reuters

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Twitter (old logo)

Designed by: Simon Oxley

Year: 2009

Price: $10-$15

It was created in March 2006 by Jack Dorsey and launched that July. The service rapidly gained worldwide popularity, with over 500 million active users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day.

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Logo: British Petroleum (BP)

Year: 2008

Price: 4.6 million pounds

BP is a British multinational oil and gas company headquartered in London, UK. It is the third-largest energy company and fourth-largest company in the world measured by 2011 revenues and is one of the six oil and gas "supermajors".


Photographs: Toby Melville/ Reuters
Tags: UK , London , British

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