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Coffee major Starbucks finally lands in India

Last updated on: October 19, 2012 18:05 IST

Coffee major Starbucks finally lands in India

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The much awaited coffee chain Starbucks opened its door for the Indian consumer on Friday at the historic Elphinstone Building, Horniman Circle in Mumbai.

Tata Starbucks held an editors conference followed by sampling of its products by the media and consumers.

A source close to the development said that the earlier plan was to convert the Croma Retail store into an Starbucks outlet.

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Photographs: Rajesh Karkera/Rediff

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This flagship Starbucks outlet will have place for up to 150 people.

Starbucks has been trying to get the public excited with its launch through various social media offers and deals.

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Photographs: Rajesh Karkera/Rediff

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The Starbucks brand in India is a 50/50 joint venture between Starbucks Coffee Company and Tata Global Beverages Limited.

The Indian company is called Tata Starbucks Ltd.

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Photographs: Rajesh Karkera/Rediff
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This will be the first Starbucks location to feature espresso sourced and roasted locally from India through coffee sourcing and roasting agreement with Tata Coffee Ltd.

Avani Saglani Davda will be the CEO of this new venture.

The company's mission is to inspire and nurture the human spirit - one person, one cup and one neighbourhood at a time.


Photographs: Rajesh Karkera/Rediff

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