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Maruti to launch SX4 Crossover, XA Alpha

Last updated on: February 22, 2013 07:50 IST

Maruti to launch SX4 Crossover, XA Alpha

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Taking a cue from success of Mahindra and Renault sports utility vehicles (SUVs), Maruti Suzuki, the largest carmaker in India, plans to launch at least two compact SUVs soon.

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Image: SX4 Crossover.
Photographs: Courtesy, Suzuki Motor Corporation
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Maruti to launch SX4 Crossover, XA Alpha

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There is a rising demand for SUVs in India. In fact, Renault India has earned itself a chance to succeed by introducing the Duster.

The Duster alone outsells Renault all other products combined. This has attracted attention of many other competitors, and Maruti, too, wants to tap the opportunity.

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Image: Renault Duster.
Photographs: Courtesy, Renault
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Maruti to launch SX4 Crossover, XA Alpha

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Here is a gist of the onslaught from Maruti Suzuki:

The SX4 Crossover will land in showrooms sometime in 2014. The Suzuki S-Cross Concept to be revealed at the Geneva show next month, going by the name and its proportions, could be the eventual successor to the current crossover.

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Image: SX4 Crossover.
Photographs: Courtesy, Suzuki Motor Corporation

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Maruti to launch SX4 Crossover, XA Alpha

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A smaller compact SUV - XA Alpha - will be launched sometime in 2015. You have seen the concept avatar of the car at the 2012 Auto Expo. This will mount a direct challenge to the Ford EcoSport.

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Image: Shinzo Nakanishi, chief executive and MD of Maruti Suzuki poses with company's new compact SUV XA Alpha car.
Photographs: Adnan Abidi/Reuters

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Maruti to launch SX4 Crossover, XA Alpha

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The excitement around compact SUVs is very much palpable. According to SIAM, Indian car buyers bought 57 per cent more utility vehicles in the first 10 months of this fiscal year.

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Image: Mahindra XUV500.
Photographs: Courtesy, M&M
Tags: SIAM , XA Alpha , SX4

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Maruti to launch SX4 Crossover, XA Alpha

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It is not just compact SUVs that are in demand. Mahindra's XUV500, Tata's Safari Storme, Toyota's Fortuner and even the BMW X1 are SUV success stories in India that have demolished the appetite for the conventional three box sedan.

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Image: BMW X1.
Photographs: Courtesy, BMW

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Maruti to launch SX4 Crossover, XA Alpha

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There is no doubt that Maruti Suzuki wants to milk the SUV cow as much as possible by introducing such high-riding products in the market. But will the Indian appetite for the SUV continue to grow briskly in the coming years to welcome all these competitors?

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Image: Toyota Fortuner.
Photographs: Courtesy, Toyota

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