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Bottoms up! 15 best-selling whisky brands in India

December 05, 2013 14:54 IST

Bottoms up! 15 best-selling whisky brands in India

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Indian whisky market is witnessing a boom thanks largely to the rise in middle class, disposable income and change in social culture.

Let's take a look at some of the best-selling whisky brands in India.

Source: drinksint.com

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Image: Indian whisky market is witnessing a boom.
Photographs: David Moir/Reuters
Tags: India

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McDowell’s No.1

Owner: United Spirits

Cases shipped per year in 2011: 16.1 million cases

Cases shipped per year in 2012: 19.5 million cases

Rank in cases shipped in 2012: 1

United Spirits, which was founded in 1826, sells several brands around the world, including McDowell’s No.1.

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Image: An employee arranges bottles of whisky at a supermarket in Shanghai, China.
Photographs: Aly Song/Reuters

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Officer’s Choice

Owner: Allied Blenders & Distillers

Cases shipped per year in 2011: 16.5 million cases

Cases shipped per year in 2012: 18.1 million cases

Rank in cases shipped in 2012: 2

Allied Blenders & Distillers, a Mumbai-based company, is one of the biggest manufacturers of spirits in the world.

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Image: A waiter is reflected in a mirror as he pours whisky in Beijing, China.
Photographs: David Gray/Reuters

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Bagpiper

Owner: United Spirits

Cases shipped per year in 2011: 16.0 million cases

Cases shipped per year in 2012: 14.1 million cases

Rank in cases shipped in 2012: 3

United Spirits, a Bangalore-based company, shipped 14.1 million cases of Bagpiper in 2012.

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Image: Bottles of malt whiskey are displayed at a whiskey merchandising event in Tokyo, Japan.
Photographs: Issei Kato/Reuters

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Royal Stag

Owner: Pernod Ricard

Cases shipped per year in 2011: 12.5 million cases

Cases shipped per year in 2012: 12.8 million cases

Rank in cases shipped in 2012: 4

Pernod Ricard, a Paris-based company, shipped 12.8 million cases of Royal Stag in 2012.

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Image: A vendor shows a bottle of whisky in a shop in Baghdad, Iraq.
Photographs: Ali Jasim/Reuters

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Old Tavern

Owner: United Spirits

Cases shipped per year in 2011: 11.1 million cases

Cases shipped per year in 2012: 11.6 million cases

Rank in cases shipped in 2012: 5

United Spirits, a Bangalore-based company, shipped 11.6 million cases of Old Tavern in 2012.

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Image: A billboard advertisement of a whisky company in Shanghai, China.
Photographs: Carlos Barria/Reuters

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Original Choice

Owner: John Distilleries

Cases shipped per year in 2011: 10.8 million cases

Cases shipped per year in 2012: 10.9 million cases

Rank in cases shipped in 2012: 6

John Distilleries, a Bangalore-based company, shipped 10.9 million cases of Original Choice in 2012.

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Image: A man pours whisky from a jug at a bar in a nightclub in Shanghai, China.
Photographs: Aly Song/Reuters

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Imperial Blue

Owner: Pernod Ricard

Cases shipped per year in 2011: 7.2 million cases

Cases shipped per year in 2012: 7.8 million cases

Rank in cases shipped in 2012: 7

Pernod Ricard, a Paris-based company, shipped 7.8 million cases of Imperial Blue in 2012.

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Image: Women dance and drink whisky in Caracas, Venezuela.
Photographs: Jorge Silva/Reuters

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Haywards

Owner: United Spirits

Cases shipped per year in 2011: 6.2 million cases

Cases shipped per year in 2012: 7.1 million cases

Rank in cases shipped in 2012: 8

United Spirits, a Bangalore-based company, shipped 7.1 million cases of Haywards in 2012.

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Image: A salesman arranges a display of whisky bottles in a liquor shop in Seoul, South Korea.
Photographs: Kim Kyung-Hoon/Reuters

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8PM

Owner: Radico Khaitan

Cases shipped per year in 2011: 4.3 million cases

Cases shipped per year in 2012: 4.9 million cases

Rank in cases shipped in 2012: 9

Radico Khaitan, a Rampur-based company, shipped 4.9 million cases of 8PM in 2012.

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Image: A woman extends her glass for whisky in Edinburgh, Scotland.
Photographs: Jeff J Mitchell/Reuters

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Director’s Special

Owner: United Spirits

Cases shipped per year in 2011: 4.5 million cases

Cases shipped per year in 2012: 4.3 million cases

Rank in cases shipped in 2012: 10

United Spirits, a Bangalore-based company, shipped 4.3 million cases of Director’s Special in 2012.

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Image: A shopper picks a bottle of whisky at the Duty Free shop at the Channel Tunnel Terminal in Coquelles, northern France.
Photographs: Pascal Rossignol/Reuters

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Blenders Pride

Owner: Pernod Ricard

Cases shipped per year in 2011: 3.5 million cases

Cases shipped per year in 2012: 3.7 million cases

Rank in cases shipped in 2012: 11

Pernod Ricard, a Paris-based company, shipped 3.7 million cases of Blenders Pride in 2012.

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Image: Thais enjoy a drink at a restaurant in Bangkok.
Photographs: Reuters

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Gold Riband

Owner: United Spirits

Cases shipped per year in 2011: 3.1 million cases

Cases shipped per year in 2012: 3.5 million cases

Rank in cases shipped in 2012: 12

United Spirits, a Bangalore-based company, shipped 3.5 million cases of Gold Riband in 2012.

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Image: Guests drink next to the dance floor during a night out in Shanghai, China.
Photographs: Nir Elias/Reuters

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McDowell’s Green Label

Owner: United Spirits

Cases shipped per year in 2011: 2.9 million cases

Cases shipped per year in 2012: 3.3 million cases

Rank in cases shipped in 2012: 13

United Spirits, a Bangalore-based company, shipped 3.3 million cases of McDowell’s Green Label in 2012.

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Image: Venezuelans dance and drink whiskey during a party in Caracas.
Photographs: Jorge Silva/Reuters

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Director’s Special Black

Owner: United Spirits

Cases shipped per year in 2011: 2.9 million cases

Cases shipped per year in 2012: 2.9 million cases

Rank in cases shipped in 2012: 14

United Spirits, a Bangalore-based company, shipped 2.9 million cases of Director’s Special Black in 2012.

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Image: Bottles of whisky are displayed at a supermarket in Shanghai, China.
Photographs: Aly Song/Reuters

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Signature

Owner: United Spirits

Cases shipped per year in 2011: 1.6 million cases

Cases shipped per year in 2012: 1.8 million cases

Rank in cases shipped in 2012: 15

United Spirits, a Bangalore-based company, shipped 1.8 million cases of Signature in 2012.


Image: A waiter pours whisky during a Venezuelan-American Chamber of Commerce party in Caracas, Venezuela.
Photographs: Jorge Silva/Reuters

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