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Why Mahindra car names end with an 'O'

Last updated on: March 22, 2013 11:00 IST

Why Mahindra car names end with an 'O'

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The letter "o" continues to play a superstitious role in Mahindra & Mahindra (M&M's) car launches, as the name of its first electric car after the acquisition of Reva showed.

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Why Mahindra car names end with an 'O'

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All the names of M&M's best-sellers, starting with the Scorpio, end with the letter "o" and that partly dictated the change of name for this model from NXR to e2o.

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Why Mahindra car names end with an 'O'

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"We wanted something short and simple. e2o stands for energy to oxygen. Besides, every vehicle at Mahindra has to end with an 'o'," explained Mahindra Group Chairman Anand Mahindra.

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Why Mahindra car names end with an 'O'

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And that's sacrosanct, it seems. "You are not allowed to say 'e-twenty' or 'e-two-zero' but only 'e-two-oooo'," Mahindra added, dragging out the sound the last letter to emphasise his point.

 




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