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Rediff.com  » Business » Tata launches Nano Twist at Rs 2.36 lakh

Tata launches Nano Twist at Rs 2.36 lakh

Last updated on: January 13, 2014 17:05 IST

Tata launches Nano Twist at Rs 2.36 lakh

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Tata Motors, facing steep fall in sales, said it expects 50 per cent of the Nano sales to come from the new variant launched today that sports an electric power steering and is priced Rs 14,000 higher than the existing top-end model.

Apart from the power steering unit, the Nano Twist also gets a new body colour called ‘Damson Purple’. The same colour was shown on the Nano Concept at the 2012 Auto Expo.

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Photographs: Courtesy, Tata Motors

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The company claimed the Nano Twist is the first in the category to have an electric power steering as all other manufacturers like Maruti offer only hydraulic power steering.

The power steering unit for this Nano is developed by Germany’s ZF Friedrichshafen.

This electric power steering system (EPS) uses a brushless motor and features the same steering ratio as the non-power steering version of the Nano.

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Photographs: Courtesy, Indian Autos Blog

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Inside, the Twist gets a brand new instrument console with a new font style for the speedometer.

The fuel and temperature gauges on the other hand are LED units, and are placed on either side of the speedo.

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The Nano Twist is priced at Rs 155,000 to Rs 236,000, the company said, adding that it will continue to roll out the existing models.

The company is planning to take the Nano to two more markets outside the country, the details of which will be announced soon, said Ankush Arora, senior VP for marketing and sales, passenger vehicles division at Tata Motors.

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The Nano Twist promises to be an easy city runabout, especially for women drivers and elderly people.

On the rationale for launching the Nano Twist with a power-steering now and not a diesel model, Arora said consumer preferences have changed and the company wants to offer the Nano as "a wholesome package."

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It can be recalled that all these years the company had been maintaining that the Nano does not require a power steering as its engine is fitted in the rear.

The Nano Twist comes with the rear-mounted 600cc in petrol engine.

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Arora refused to talk on the media reports about an 800-cc engine. He also refused to offer a time-line for the proposed diesel model.

On how the Nano is doing in the export markets Nepal and Sri Lanka, Arora said in Sri Lanka it sells around 200 units a month, while in the Himalayan country it is only about 30 units.

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On the CNG model, he said it is doing extremely well especially in those markets where the fuel price has come down like Ahmedabad but has shown some fall in those markets where the price has gone up.

(With inputs from PTI and Indian Autos Blog)




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