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Suzuki launches Hayate, unveils Swish125

Last updated on: January 5, 2012 14:39 IST

Suzuki launches Hayate, unveils Swish125

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Eyeing Indian mass motorcycle segment, Suzuki Motorcycle India (SMIPL) on Thursday launched Hayate, a 110cc bike, which will cost over Rs 40,000, at the Auto Expo 2012 in New Delhi.

SMIPL, a subsidiary of Japan's Suzuki Motor Corporation, also unveiled Swish125 -- a 'value packed scooter' - priced at Rs 45,431 (Delhi ex-showroom price) and is targeted at the young adults of urban India. The four-stroke engine scooter will be available at SMIPL dealers by March.

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Image: Swish125.


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SMIPL Vice-President, Sales and Marketing Atul Gupta, said the Hayate, meaning 'Fresh Breeze', will be available in the market from April.

"During the three months time, we will work on the pricing ... it will be competitively priced," Gupta he said adding the price would not be less than Rs 40,000.

He said the company is undertaking capacity expansion and strengthening its network. SMIPL will be increasing its annual capacity from the current 3.6 lakh units to 5.4 lakh units by 2013.

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Image: Hayate.


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Suzuki launches Hayate, unveils Swish125

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"We have already invested Rs 400 crore... The total investment which is going into the new products and capacity expansion is about Rs 100 crore," Gupta said.

He said the company is growing at 25-30 per cent and attempt would be maintained in the coming years.

While there has been slowdown in the two-wheeler segment in the country in the recent times, SMIPL expects the category to see an annual growth of 7-8 per cent.

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Image: GSX-R1000.

Tags: SMIPL , Hayate , Gupta , Suzuki

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Suzuki launches Hayate, unveils Swish125

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The company said that the Hyate is directed at the emerging Indian markets where customers want a bike for daily commute and good mileage.

SMIPL, which started its India operation in February 2006, plans to add new model every year.

Models offered by the company, include Suzuki Access 125, Suzuki GS150R, Suzuki SlingShot Series and Hayabusa.



Image: Suzuki Access 125.


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Suzuki launches Hayate, unveils Swish125

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US cult bike maker Harley Davidson on Thursday launched two locally-assembled models at a price starting from Rs 9.95 lakh, which is much lower than that of imported motorcycles.

FXDB Street Bob and FXDC Super Glide Custom, previously offered as Completely Built-up (CBU) imports, will now be available at all the seven dealership of Harley-Davidson.

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Image: FXDB Street Bob.


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Suzuki launches Hayate, unveils Swish125

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The two bikes belong to the company's Dyna family of motorcycle.

FXDB Street Bob will be available for Rs 9.95 lakh as against the earlier Rs 13.95 lakh.

The FXDC super Glide Customs will be retailed at Rs 11.5 lakh as against Rs 15.45 lakh (CBU). The assembly plant is at Bawal, Haryana.

Bookings for these two motorcycles at the new prices has started at all the seven dealerships of Harley-Davidson in the country, Managing Director, Harley-Davidson India Anoop Prakash said.

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Image: FXDC Super Glide Custom.


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Announcing the expansion of complete knock down (CKD) production of Harley-Davidson India at the Auto Expo 2012, Prakash said, "The first time enthusiasts will be (now be) able to lay their hands on a 1,600cc bike for under Rs 10 lakh".

With about 1,000 Harleys already on Indian roads, the company is expecting greater demand for the iconic bike in India and would be opening three more showrooms at Kolkota, Kochi and Jaipur.

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Image: Harley-Superflow.


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The company commenced its India CKD assembly operation in January last year and has been assembling three motorcycles -- Harley-Davidson Superflow, Harley-Davidson Iron 883 and Harley-Davidson Forty-Eight.

With the introduction of two more motorcycles in its CKD line-up, the company now assembles five motor bikes in the country, out of its total line up of 15 bikes being offered.

The company also unveiled five customised bikes at the Expo. Harley-Davidson Motor Company, a subsidiary of Harley-Davidson Inc, produces heavyweight Custom, Cruiser, and Touring motorcycles. Its India operation started in August 2009.


Image: Harley-Davidson Iron 883.


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