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Rediff.com  » Business » Nissan readies small car for India under Datsun brand

Nissan readies small car for India under Datsun brand

June 26, 2013 08:56 IST

Nissan readies small car for India under Datsun brand

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Jaimini Luharia

A few days back, Japanese automaker Nissan officially declared that it is going to introduce the Datsun brand in the Indian auto market, by July 15.

This declaration ceremony was formally held in the Kingdom of Dreams, Delhi NCR where the Renault-Nissan Alliance president, Carlos Ghosn was present.

Nissan has recently set up its manufacturing unit in Chennai, collaborating with Renault. This huge investment by the company, nearly Rs 4,500 crore (Rs 45 billion), seems to be an alarming situation for other brands as this may help the company to get a good foothold in the Indian auto market.

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Image: Nissan Sunny.
Photographs: Courtesy, Nissan

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Nissan readies small car for India under Datsun brand

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The company's plans to expand its product portfolio in the Indian market is again a strategic step to capture the top most position in the Indian car market.

Nissan has always come up with an excellent combination of advanced, cutting edge Japanese technology and uniquely designed cars.

With the launch of the new range of products adorned with the Datsun badge, the company is eying on almost every segment of the Indian auto market, that includes hatchback, Sedan and SUV.

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Image: Carlos Ghosn, Chairman and CEO of Nissan and Renault.
Photographs: Toru Hanai/Reuters

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Nissan readies small car for India under Datsun brand

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Nissan cars are packages of advanced and high-end features, along with perfectly structured body; the same attributes are expected in Datsun, which will be lined up soon in the market.

The major reason for this company to come up with such an action plan is the economic decline in the US and Europe markets.

Financial crisis is leading almost every automaker to shift focus towards more opportunistic dynamic and emerging economies.

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Image: Nissan Micra.
Photographs: Courtesy, Nissan

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Nissan readies small car for India under Datsun brand

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The Indian economy is growing fast, offering lots of opportunities, thus making it the hub, attracting different automakers to explore the market.

This particular auto major, is the foremost brand which has come up with such huge investment plan for Indian auto sector.

The phased out low-cost brand Datsun is ready for relaunch in India. The company has plans to launch a total of five Datsun models, comprising a sub Rs 400,000 hatchback.

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Image: Nissan 370Z.
Photographs: Courtesy, Nissan
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Nissan readies small car for India under Datsun brand

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There are many strategic decisions taken to launch Datsun models in countries like India, Russia and South Africa. It can be said that companies are getting ready to increase their pool of customers and dealing with different sets of demands from them.

BRICS (Brazil, Russia, India, China and South Africa) is the acronym comprising the first letters of the names of the biggest emerging economies where different automakers are finding high growth markets.

Nissan is one such automaker, which feels the nerves of different markets, and responds to the required demand of the particular market in all the above mentioned countries.

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Image: Datsun 240Z can be seen during a rally near Nairobi.
Photographs: Radu Sigheti/Reuters

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Nissan readies small car for India under Datsun brand

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The automobile market in every country has its own set of requirements and demands from the customer's side; Nissan believes that varied business models are required with respect to different road conditions.

The company's strategy is on cutting down the amount of features, but not compromising on the need of the market.

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Image: Nissan Invitation.
Photographs: Courtesy, Nissan

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Nissan readies small car for India under Datsun brand

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The reintroduction of the budget brand will be great news for the emerging markets as these will directly cater to the need of the hour.

Datsun will be one such chain of vehicles, which features a low cost and robust technology matching the demands of markets offering lower scales.

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Image: Datsun Violet.
Photographs: Courtesy, Nissan

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Nissan readies small car for India under Datsun brand

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The unveiling event of the brand is scheduled at this year's Indonesian International Motor Show (IIMS), which is planned in the month of September between 19 and 29.

However, Nissan will launch this brand in Delhi by July 15, way before the International launch.

The facts of the Indian auto market reveals that the lucrative hatchback segment has been a boon for the automakers. Thus Nissan will first uncover its five-door hatchback, designed on Nissan Micra platform.

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Image: Datsun Sunny 1200 4-door Deluxe.
Photographs: Courtesy, Nissan

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The company had teased the front fascia of the Datsun model in February 2013 and close observations of the car revealed the prominent design comprising angular headlamps, small grille and perfect profiled hood.

As far as the specifications are concerned, the company has not provided any such information, but it is firm on the brand identity Datsun will create.

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Image: Datsun teaser.
Photographs: Courtesy, Nissan

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The hatchback model is christened as K2, and will have signs of the design and interior bits of the Micra; under the hood, the 1.2 litre petrol mill be fitted.

The K2 will target the A /B hatchback segments of the market. It is speculated that the company may introduce a diesel engine, as they have 1.5-litre K9K engine in their agile.

The company's other models with the same badge will take some time to penetrate the market; albeit hatchback is the focus of the company.

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Image: Interior of Nissan Micra.
Photographs: Courtesy, Nissan

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