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Rediff.com  » Business » Mitsubishi India discontinues Lancer EVO X, Cedia Sports

Mitsubishi India discontinues Lancer EVO X, Cedia Sports

July 02, 2013 08:09 IST

Mitsubishi India discontinues Lancer EVO X, Cedia Sports

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The Mitsubishi Lancer EVO X has been discontinued in India, according to Mitsubishi India’s official website.

During the later parts of last year, we had reported saying that the Japanese company would focus more on their SUVs and gradually pull the plug on their sedans.

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Image: Mitsubishi Lancer EVO X (on top) and Cedia Sports.
Photographs: Courtesy, Mitsubishi Motors India

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Mitsubishi India discontinues Lancer EVO X, Cedia Sports

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The reason is pretty simple. Mitsubishi (as a whole) is a niche player in India and as a result, they would rather focus on vehicles with a higher profit margin, which happen to be the SUVs such as the Pajero Sport and the Montero.

The Lancer EVO X made sense only to the enthusiast, and let’s be honest, the enthusiasts are not in plenty.

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Image: Mitsubishi Lancer EVO X.
Photographs: Courtesy, Mitsubishi Motors India

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Mitsubishi India discontinues Lancer EVO X, Cedia Sports

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At a price of about Rs 55 lakh (Rs 5.5 million), the EVO X was competing (price wise) in a segment where one had to be German and had the word ‘luxury’ plastered all over.

The website says that the production is ‘laid to rest’. Introduced in 2007, the Evo X will be replaced by the Evo XI, sometime by 2015.

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Image: Mitsubishi Lancer EVO X.
Photographs: Courtesy, Mitsubishi Motors India

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Mitsubishi India discontinues Lancer EVO X, Cedia Sports

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Mitsubishi has already confirmed that work on the next generation Evo began in 2012, and that “regulations and market feedback will dictate it’s engineering package and architecture”.

It is believed that the next gen Evo will have a hybrid package consisting of an all electric powertrain, or electric assist to a small displacement engine.

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Image: Interior of Mitsubishi Lancer EVO X.
Photographs: Courtesy, Mitsubishi Motors India

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Mitsubishi India discontinues Lancer EVO X, Cedia Sports

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While we were going through the Mitsubishi India website, we happened to check upon the Mitsubishi Cedia Sports as well. We were greeted with a message suggesting that the Cedia Sports has been discontinued.

Mitsubishi India says that ‘The Ultimate Rally Car Now Goes Off The Road’, suggesting that the Cedia will no longer be sold in India, one of the last markets where the car was on sale.

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Image: Mitsubishi Cedia Sports.
Photographs: Courtesy, CarDekho

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Introduced first in the year 2000, the Cedia was introduced in India only in 2006. The Cedia was brought into the country at a time where it’s global production was coming to a halt.

It is believed that Mitsubishi India stopped making the Cedia in November 2012, selling the existing inventory since.

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Image: Mitsubishi Cedia Sports.
Photographs: Courtesy, Mitsubishi Motors India

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