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Rediff.com  » Business » Indigo promoters to launch Rs 10-crore Agera supercar!
This article was first published 13 years ago

Indigo promoters to launch Rs 10-crore Agera supercar!

Last updated on: January 24, 2011 11:22 IST

Image: A new Koenigsegg Agera of Swedish car manufacturer Koenigsegg at the Geneva Car Show.
Photographs: Reuters Swaraj Baggonkar in Mumbai


Swedish super sports car maker Koenigsegg Automotive AB has joined hands with Rahul Bhatia-promoted InterGlobe Enterprises to launch a range of high-end, high-performance models in India.

Koenigsegg, known for its big engines, unfamiliar designs and styling under its own brand, will launch the Agera, which carries a sticker price of Rs 9.6-10 crore (Rs 96 million to Rs 100 million), next month in Hyderabad.

The supercar maker's ride into India will be managed by Delhi-based InterGlobe Enterprise, which also promotes low-cost carrier IndiGo under the InterGlobe Aviation banner. An announcement to this effect is expected next month, said industry sources.

A spokesperson for InterGlobe declined to comment on the development when contacted via email.

. . . 

Indigo promoters to launch Rs 10-crore Agera supercar!

Image: A new Koenigsegg Agera.
Photographs: Reuters

Koenigsegg will be among the last few globally renowned automotive brands to make an official entry into India.

The Koenigsegg Agera, which sports a 4.7-litre aluminium V8 engine capable of producing peak power of 850 bhp, is one of the fastest production cars in the world.

To better understand the power of the Agera, it is more than 18 times that of the Maruti Alto (800cc), India's largest selling model.

The Agera, which in Swedish means 'to act', can reach 100 kmph in 3.1 seconds, and has a top speed of 390 kmph. The company plans to build just 16-20 units a year of the Agera, which was first unveiled at the Geneva Motor Show last year.

. . . 

Indigo promoters to launch Rs 10-crore Agera supercar!

Image: Bugatti Veyron.

Rivals such as Bentley, Bugatti and Lamborghini (all owned by Volkswagen), Porsche and Rolls-Royce have already launched sales in India.

Bugatti made headlines last October when it launched the Veyron 16.4 Grand Sport, the most expensive model in India, priced at Rs 16 crore (Rs 160 million). Famed Italian supercar maker Ferrari, in which Fiat holds a substantial stake, will also launch cars in India later this year, for which Fiat has kick-started the process of dealer selection.

Although these brands are available to Indian customers through sales offices, other makers like Alfa Romeo, Aston Martin, Maserati, Cadillac and Pagani can be bought through a clutch of private importers.

. . . 

Indigo promoters to launch Rs 10-crore Agera supercar!

Image: Rolly-Royce Phantom.
Photographs: Rediff Archive

Industry observers say that the market for such luxury cars is growing by a minimum of 25 per cent a year.

This does not include several models from mass luxury carmakers such as Mercedes, BMW, Jaguar, Land Rover and Audi as they are positioned well below in price comparison.

Rolls-Royce, which sells models such as the Phantom, Ghost, Drophead and Phantom Coupe, sold more than 70 cars last year, according to a company statement.

. . . 

Indigo promoters to launch Rs 10-crore Agera supercar!

Image: A Koenigsegg CCX
Photographs: Rediff Archive

Better economic growth, fuelled by substantial investments made by a number of multinational companies over the past few years, has contributed to a considerable rise in the sale of high-end cars in the country.

Most luxury carmakers believe that India's demand for exotic vehicles will be much higher than in traditional rivals such as China in the coming years.

According to a senior executive at Rolls Royce, India could become its largest market in Asia if the growth momentum is maintained.

Source: source