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Rediff.com  » Business » Ford Ecosport finally rolls out in India

Ford Ecosport finally rolls out in India

June 26, 2013 17:42 IST

Ford Ecosport finally rolls out in India

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Shatakshee Kashyap

Ford Motors on wednesday celebrated the grand debut of its most anticipated compact SUV - Ford Ecosport, in India.

The SUV was in the news from the day it made its first public appearance. Its innovative design and unique features had made it popular even before its launch.

Moreover, fitted with EcoBoost powertrain it is expected to be the biggest threat for the market leader Renault Duster.

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In addition, its price of Rs 559,000 (ex-showroom, Delhi) is going to put it much ahead of its competitors in the automobile market.

EcoSport will be offered in four variants in petrol and diesel, mated with automatic transmission for effortless driving.

The SUV will debut into the world of automobiles to target those customers who look for hassle-free gear shifts and faster acceleration.

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This sub-four meter vehicle would be the smallest SUV in India till date.

The Indian SUV market has been dominated with clutch assisted manual transmission vehicles and even the largest selling SUVs like Renault Duster, Mahindra XUV500 and Tata Safari are tuned with manual transmission systems.

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However, few top notch models of Toyota Fortuner and Mahindra Scorpio features automatic transmission but then they come out to be Rs 100,000-200,000 costlier than the manual versions.

So the automatic transmission model is expected to shoot up the demand for EcoSport and add significantly to the consumer base of the American auto major in India.

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The Ecosport will hit the Indian showrooms in four different variants - Ambiente, Trend, Titanium and Titanium Optional, which will feature top notch trim of the compact SUVs.

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The much awaited SUV by Ford will make a foray with both petrol and diesel options.

It will be offered in 1.5-litre Ti-VCT petrol option that will belt out 111bhp at 1400-4500rpm accompanied with 140Nm of peak torque output at 4400rpm.

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The other option will boast a downsized 1-litre EcoBoost petrol mill that has been tweaked to offer an impressive mileage.

This EcoBoost mill will churn out 124bhp at 6000rpm and 170Nm at 1400-4500rpm.

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The diesel powered mill will derive its power from a 1.5-litre TDCi engine that generates an output of 90bhp at 3750rpm and 204Nm at 2000-2750rpm.

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Ford will flaunt its robust side with this strategically designed macho silhouette.

The compact SUV expounds its exorbitantly distinct and imposing look with a ground clearance of 200 mm to avoid all the pits and bumps of Indian roads.

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The aggressive-looking radiator grille offers handsome breath to the mill placed under the hood.

It has been complemented with home safe headlamps in all the variants.

The Ecosport is an exceptional combination of power and efficiency that is packed within its perfect size for city driving.

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The vehicle has 550 mm water wading capability to anticipate any unexpected patchy water logged terrain.

This impressive looking SUV will run on 15-inch steel wheels while the top notch is fitted with 16-inch alloy wheels.

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To add on to its merit, the SUV has been fitted with some of the latest protective technologies that are designed specifically to keep the occupants safe during panic situations as well.

The sub 4-meter vehicle is integrated with a hardcore braking mechanism.

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The intelligent vehicle will instinctively track and adapt the driver's driving system with the technologies like Traction Control and Anti-lock braking system (ABS).

While the features like Hill Assist stops the car from rolling down the hill after you take your foot off the brake.

This will give you just enough time to smoothly accelerate it.

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The makers have put on enormous efforts to safeguard the occupants in case of collision and accidents; so the vehicle has been embedded with front, side and curtain airbags to protect all the passengers from every angle.

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Looking at the comfort quotient of this SUV, one can explore the newest and latest features on each of its details meant to impress the occupants through various details.

The abundance of space inside the cabin is always inviting with handsome legroom space, headroom space even for tall occupants and proper shoulder spread for all the passengers.

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The Ecosport's smart storage design ensures that all the life essentials are always within reach of the driver and front passenger.

The right size vehicle has adequate room inside to accommodate baggage for a weeklong holiday.

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The Ecosport's 20 storage spaces have all the features one would expect for, the side door pockets and cup holders as well as few handy scoops like glove boxes that can surprisingly store much more.

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Moving on to other comfy attributes, the 60:40 rear flex seats allow you to carry huge objects while still carrying along some passengers.

So, fold down the the rear seat and get access to as much as 705 litres of storage space.

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Apart from all these, the cabin is made lively with advanced entertainment package that exhibits FM/AM Radio, Aux-in, USB, CD/MP3 player and Bluetooth for streaming in music from your smart phones.

The entertainment package is supported with 4-speakers and 3.5-inches MFD Screen.

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