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Rediff.com  » Business » Audi to drive in its cheapest sedan A3

Audi to drive in its cheapest sedan A3

February 21, 2014 09:28 IST

Audi to drive in its cheapest sedan A3

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Spotting any of 'The Big Three' (Audi, BMW and Mercedes) on Indian road is now a common sight. Five to six years back only Superbs and Accords were the vehicles being sold in the premium space. Now, the Germans are dominating this space.

Audi India introduced the A3 sedan at 2014 Indian Auto Expo. This is Audi's answer to Merc and BMW's push, which entered the compact luxury segment with hatchbacks, A Class and 1 Series, respectively.

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Photographs: Courtesy, Audi

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Audi to drive in its cheapest sedan A3

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Audi's entering this segment through a sedan version of the A3. The company plans to bring the hatch later.

The sedan will be available by mid-2014 and will be priced below A4, somewhere in the vicinity of 25 lakh.

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Photographs: Courtesy, Audi
Tags: com , India

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Audi to drive in its cheapest sedan A3

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This will indeed be the cheapest Audi on sale when launched and will help several admirers to join the Audi Club.

The company also introduced the cabriolet version of the sedan, and yeah it is coming to India.

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Photographs: Courtesy, Audi

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Audi to drive in its cheapest sedan A3

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The vehicle is based on the VW popular MQB platform, which is also shared by other cars in Volkswagen clan like Golf, Jettta and others.

The vehicle is shorter than the A4, and according to Joe King, Head, Audi India, the company is planning to hit the sweet spot when it comes to pricing to draw the maximum profit out of it.

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Photographs: Courtesy, Audi

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Audi to drive in its cheapest sedan A3

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The sedan was introduced in the mother land (Europe) in the second half of September 2013.

It is an aspirational product for Audi when it comes to global profit and positioning, and it is definitely a volume gainer.

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Photographs: Courtesy, Audi

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Audi to drive in its cheapest sedan A3

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It indeed proved fruitful, October 2013 sales stats of the A3 clan, just a month after the launch stands at 18,800 units recording a profit of 33.2 per cent.

Even in India Audi set a milestone of selling in excess of 10,000 units in a year; none of the luxury car maker has reached this figure yet.

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Photographs: Courtesy, Audi

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Audi to drive in its cheapest sedan A3

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The sedan will definitely make a dent in sales of all the luxury offerings falling below RS 30 lakh like the Mercedes Benz A Class; B Class, BMW 1 series; X1 and others.

Audi tasted success with the compact SUV Q3 S edition when they offered a stripped Q range SUV at a price of Rs 25 lakh, and it was an overnight success.

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Photographs: Courtesy, Audi
Tags: com , SUV , BMW , India

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Audi to drive in its cheapest sedan A3

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Most of the Indian's will prefer a premium sedan over a premium hatchback, offered at almost same price.

With Audi's build quality, brand imaging and after sales this sedan will definitely blow off the compact luxury segment.

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Photographs: Courtesy, Audi
Tags: com , Audi , India

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Audi to drive in its cheapest sedan A3

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The cabriolet version of the vehicle will definitely be the cheapest convertible available in the country.

The cabriolet will hit a very niche market in India and the car will make the mid-range luxury buyers happy who wanted a convertible but can’t afford one.

Audi is trying its fate with convertible like they did before with the Q3 S edition.

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Photographs: Courtesy, Audi
Tags: com , India

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Audi to drive in its cheapest sedan A3

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At the outset, the sedan shares similar Audi design language, looks reminiscent to A4.

The vehicle measures 4.46 meter, certainly not the spacious Audi but still it can accommodate five adults with comfort and ease, leaving apart a boot space of 425 litres.

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Photographs: Courtesy, Audi
Tags: com , India

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Audi to drive in its cheapest sedan A3

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The dashboard design is elegant and simple; the dash is in black colour with silver accents and circular retro styled vents. The infotainment screen pops out of the dash!

The sedan will be powered by both the diesel and petrol powertrains. The car will borrow VW engines which are found in most of the India cars like the Superb, Octavia, A4, Jetta and others.

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Photographs: Courtesy, Audi

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Audi to drive in its cheapest sedan A3

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The petrol variants will be powered by the 1.8 TFSI turbo petrol churning 168bhp of power and maximum torque of 320Nm.

The diesel avatars will be pulled by the 2.0 TDI unit mustering 150bhp on tap and a torque of 320Nm at the disposal of your right foot.

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Photographs: Courtesy, Audi
Tags: TFSI , TDI , com , India

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Handling the power is a seven speed DSG gearbox transmitting power to front wheels. The cabriolet version will share engines with the sedan.

On the safety front, the vehicle is equipped with Anti-Lock braking system (ABS) with EBD (Electronic BrakeForce Distribution) plus brake assist.

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Photographs: Courtesy, Audi

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The car also boosts ESP (electronic stability control) and airbags.

On the comfort zone the car provides Audi's drive select system, latest version of MMI, dual zone climatronic automatic HVAC and cruise control.

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Photographs: Courtesy, Audi

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