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All-new Tata Aria launched at Rs 9.95 lakh

March 11, 2014 15:25 IST

All-new Tata Aria launched at Rs 9.95 lakh

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Tata has silently launched the updated Aria in three variants with prices starting from Rs 995,000 (ex-Showroom, New Delhi).

On the outside, the refreshed Aria gets side body decals, dual barrel headlights with projector lights, clear lens for the taillight clusters and a black bezel for the headlamp cluster (available only on the top-end model).

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Image: Tata Aria.
Photographs: Courtesy, Tata Motors

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All-new Tata Aria launched at Rs 9.95 lakh

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Mechanically, the Aria’s 2.2-litre four-cylinder diesel engine is retuned to produce more power.

It now makes 150 PS at 4,000 rpm which is 10 PS more than the outgoing model, while peak torque stands at 320 Nm between 1,500-3,000 rpm. Tata have not introduced an automatic gearbox however.

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All-new Tata Aria launched at Rs 9.95 lakh

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Thanks to the engine retuning, the 2014 Aria is much more frugal returning an ARAI claimed fuel efficiency of 15.05 kmpl as against 13.7 kmpl of the older model.

The Aria is offered in three variants with 4×4 technology being reserved to the top-end model.

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All-new Tata Aria launched at Rs 9.95 lakh

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The top-end Pride 4×4 also gets features such as front, side and curtain airbags, ABS, EBD, TCS, ESP, automatic climate control, a 360 Watts JBL-Harman sound system with 10 speakers, 17-inch alloy wheels, Black and Plum dual-tone interior, automatic headlights and wipers, cruise control and a Navteq navigation system.

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All-new Tata Aria launched at Rs 9.95 lakh

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2014 Tata Aria Prices:

2014 Tata Aria Pure LX 4×2: Rs 995,000

2014 Tata Aria Pleasure 4×2: Rs 12 lakh

2014 Tata Aria Pride 4×4: Rs 14.74 lakh

(Prices are ex-Showroom, New Delhi)

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