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All about the Rs 28.9 lakh new BMW 3 Series

Last updated on: July 30, 2012 11:37 IST

All about the Rs 28.9 lakh new BMW 3 Series

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Mansi Malhotra

B
MW 3 series is here... let's have some drum rolls and some trumpets because this beast is one delightful machine that is a perfect blend of mean and muscular looks, and at the same time is elegant, stylish and has a panache that's unmatchable.

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All about the Rs 28.9 lakh new BMW 3 Series

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The BMW 3 series is here to challenge the Audi A4, Mercedes C Class and the likes. Gracing the launch event was none other than the first brand ambassador of BMW India, Master Blaster, Sachin Tendulkar along with Andreas Schaaf, President, BMW Group India.

The new improved 2012 3 series comes at a starting price of Rs 28.90 lakh for the 320d.

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All about the Rs 28.9 lakh new BMW 3 Series

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The philosophy that the new BMW 3 series is based on is, a 'Desire' that sparks ambition to take a step forward, an 'Evolution' that represents challenge, 'Uniqueness' that boosts spirits and ignites emotions, 'Superior Quality' that exceeds normal standards and shifts normal paradigms, driving force of 'Emotions' that help deliver the best and evolution that emerge to something new, raise the 'Benchmark' every time for your own-self and ideal 'Ideas' that lead to ultimate outcomes.

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All about the Rs 28.9 lakh new BMW 3 Series

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The model line includes 1 petrol trim and 4 diesel trims.

The powertrain is 2.0-litre 4 cylinder for the trims with an upgraded turbocharger for the 328i Sport line.

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All about the Rs 28.9 lakh new BMW 3 Series

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The new models following the 320d are 320d Sport Line which is priced at Rs 31.50 lakh, 320d Luxury Line at Rs 31.50 lakh, 320d Luxury Plus which is tagged at Rs 36.90 lakh and the 328i Sport Line, which is available at Rs 37.90 lakh, is the only petrol model introduced in this generation currently.

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All about the Rs 28.9 lakh new BMW 3 Series

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2012 BMW 3 series looks stunning on the outside with its splendid and dynamic styling and muscular looks.

The 3 series looks stunning with the typical chrome BMW grille, is slightly wider wheelbase than before, wide-boot lid, the mean looking stretched headlights and athletic bonnet and over all looks.

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All about the Rs 28.9 lakh new BMW 3 Series

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Audi A4 on the other hand is also known for its exotic looks with the aggressive looking headlamps, refreshed tail lamps with LED, slightly tweaked new rear and front bumper that the 2012 model got.

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All about the Rs 28.9 lakh new BMW 3 Series

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There will always be a difference in opinion regarding the exterior looks of the car but the 2012 BMW 3 series, is no doubt slightly more appealing (read it as hot!).

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All about the Rs 28.9 lakh new BMW 3 Series

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Coming to the new and improved features, the new 3 series comes loaded with the BMW twin-power turbo technology that will help reduce the fuel consumption and as a result of which, the luxury sedan will deliver an improved mileage.

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All about the Rs 28.9 lakh new BMW 3 Series

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The drive will be a rear wheel drive, which BMW is known for that will allow a 50-50 weight distribution across the entire chassis, thus allowing a perfect balance between the power and torque.

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Another feature will be the iDrive system in the 328i with which one will be able to smoothly toggle between Sport and Comfort by just pressing the "Drive Performance Control Switch".

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There will be a head-up display projecting important information like navigation, speed etc., thus making the drive more safe.

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Talking about the exterior, there are black chrome exhaust tips, light alloy wheels, high gloss kidney grilles, along with these changes, the front and rear tracks are wider than the previous model, adding to the sporty looks.

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When talking about comfort and looks of the cabin, comfort delivered by a BMW is unmatchable and adding to the luxury is exclusive leather with contrasting stitching which adds to the lavishness of the car.

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BMW...once again with the new 3 series is all set to deliver the "Sheer Driving Pleasure".

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