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Rediff.com  » Business » Apple topples Coca-Cola to emerge as world's best brand

Apple topples Coca-Cola to emerge as world's best brand

October 03, 2013 08:46 IST

Apple topples Coca-Cola to emerge as world's best brand

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Apple has toppled Coco-Cola to become the best brand in the world, according to a latest study released by Interbrand, a leading brand consultancy.

Let's take a look at some of the biggest names in the globe.

Source: Interbrand

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Image: A woman looks at the screen of her mobile phone in front of an Apple logo outside its store in downtown Shanghai, China.
Photographs: Aly Song/Reuters

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Apple

Sector: Technology

Headquarters: Cupertino, California

Brand value: $98,316 million

Change in brand value: 28 per cent

Rank in 2012: 2

Rank in 2013: 1

Apple, which was founded in 1976, is best known for its Mac computers, iPhones, iPads and Safari browser.

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Image: A man uses a computer at an Apple store inside Grand Central Station in New York City.
Photographs: Lucas Jackson/Reuters

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Google

Sector: Technology

Headquarters: Mountain View, California

Brand value: $93,291 million

Change in brand value: 34 per cent

Rank in 2012: 4

Rank in 2013: 2

Google, which was founded in 1998, is best known for its search engine, cloud computing and software.

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Image: An employee builds Lego blocks at the New York City offices of Google.
Photographs: Erin Siegal/Reuters

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Coca-Cola

Sector: Beverages

Headquarters: Atlanta, Georgia

Brand value: $79,213 million

Change in brand value: 2 per cent

Rank in 2012: 1

Rank in 2013: 3

Coca-Cola, which was founded in 1886, reported a revenue of $48.01 billion in 2012.

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Image: A worker drives a forklift between cases of Coca-Cola waiting to be delivered to stores in a warehouse at the Swire Coca-Cola facility in Draper, Utah, United States.
Photographs: George Frey/Reuters

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IBM

Sector: Business Services

Headquarters: Armonk, New York

Brand value: $78,808 million

Change in brand value: 4 per cent

Rank in 2012: 3

Rank in 2013: 4

IBM, which was founded in 1911, reported a revenue of $104.5 billion in 2012.

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Image: A view of the headquarters of IBM Japan in Tokyo.
Photographs: Toru Hanai/Reuters

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Microsoft

Sector: Technology

Headquarters: Redmond, Washington

Brand value: $59,546 million

Change in brand value: 3 per cent

Rank in 2012: 5

Rank in 2013: 5

Microsoft, which was founded in 1975, reported a revenue of $77.85 billion in 2013.

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Image: A view of Microsoft's headquarters in Issy-les-Moulineaux near Paris, France.
Photographs: Charles Platiau/Reuters

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General Electric

Sector: Diversified

Headquarters: Fairfield, Connecticut

Brand value: $46,947 million

Change in brand value: 7 per cent

Rank in 2012: 6

Rank in 2013: 6

General Electric, which was founded in 1892, reported a revenue of $147.35 billion in 2012.

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Image: A man enters the General Electric building at 1250 Avenue of the Americas, also known as 30 Rockefeller Plaza, in New York City.
Photographs: Brendan McDermid/Reuters

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McDonald's

Sector: Restaurants

Headquarters: Oak Brook, Illinois

Brand value: $41,992 million

Change in brand value: 5 per cent

Rank in 2012: 7

Rank in 2013: 7

McDonald's, which was founded in 1940, reported a revenue of $27.56 billion in 2012.

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Image: Customers buy food at a McDonald's restaurant in Moscow, Russia.
Photographs: Denis Sinyakov/Reuters

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Samsung

Sector: Technology

Headquarters: Seoul, South Korea

Brand value: $39,610 million

Change in brand value: 20 per cent

Rank in 2012: 9

Rank in 2013: 8

Samsung, which was founded in 1938, reported a revenue of $268.8 billion in 2012.

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Image: A Samsung outdoor advertisement sits atop an office building in Seoul, South Korea.
Photographs: Lee Jae-won/Reuters

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Intel

Sector: Technology

Headquarters: Santa Clara, California

Brand value: $37,257 million

Change in brand value: Minus 5 per cent

Rank in 2012: 8

Rank in 2013: 9

Intel, which was founded in 1968, reported a revenue of $53.34 billion in 2012.

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Image: A view of Intel booth at the International Consumer Electronics Show in Las Vegas, Nevada.
Photographs: Steve Marcus/Reuters

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Toyota

Sector: Automotive

Headquarters: Toyota, Aichi, Japan

Brand value: $35,346 million

Change in brand value: 17 per cent

Rank in 2012: 10

Rank in 2013: 10

Toyota, which was founded in 1937, reported a revenue of 22.06 trillion yen in 2012.

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Image: Toyota's Managing Officer Tokuo Fukuichi looks at Auris, left, a clay model of concept vehicle NS4, centre, and luxury brand Lexus, right, inside the company's design centre in Toyota, central Japan.
Photographs: Yuriko Nakao/Reuters

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Mercedes-Benz

Sector: Automotive

Headquarters: Stuttgart, Germany

Brand value: $31,904 million

Change in brand value: 6 per cent

Rank in 2012: 11

Rank in 2013: 11

Mercedes-Benz, which was founded in 1926, is a luxury car manufactured by the German company.

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Image: Visitors watch a car presentation at the stand of German manufacturer Mercedes Benz at the Frankfurt Motor Show, Germany.
Photographs: Ralph Orlowski/Reuters

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BMW

Sector: Automotive

Headquarters: Munich, Germany

Brand value: $31,839 million

Change in brand value: 10 per cent

Rank in 2012: 12

Rank in 2013: 12

BMW, which was founded in 1916, reported revenue of 76.84 billion euros in 2012.

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Image: BMW i8 Concept Spyder hybrid gas/electric car is displayed in New York City.
Photographs: Chip East/Reuters

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Cisco

Sector: Technology

Headquarters: San Jose, California

Brand value: $29,053 million

Change in brand value: 7 per cent

Rank in 2012: 14

Rank in 2013: 13

Cisco, which was founded in 1984, reported revenue of $48.60 billion in 2013.

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Image: The Cisco logo is displayed at the technology company's campus in San Jose, California.
Photographs: Robert Galbraith/Reuters

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Disney

Sector: Media

Headquarters: Burbank, California

Brand value: $28,147 million

Change in brand value: 3 per cent

Rank in 2012: 13

Rank in 2013: 14

Disney, which was founded in 1923, reported revenue of $42.27 billion in 2012.

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Image: Magic Disney Parade marks 20th anniversary of Disneyland Resort in Marne-la-Vallee, outside Paris, France.
Photographs: Benoit Tessier/Reuters

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Hewlett-Packard

Sector: Technology

Headquarters: Palo Alto, California

Brand value: $25,843 million

Change in brand value: Minus 1 per cent

Rank in 2012: 15

Rank in 2013: 15

Hewlett-Packard, which was founded in 1939, reported revenue of $120.35 billion in 2012.

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Image: A Hewlett-Packard stand at the Gulf Information and Technology Exhibition at the Dubai World Trade Centre, United Arab Emirates.
Photographs: Jumana ElHeloueh/Reuters

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Gillette

Sector: FMCG

Headquarters: Boston, Massachusetts

Brand value: $25,105 million

Change in brand value: 1 per cent

Rank in 2012: 16

Rank in 2013: 16

Gillette, which was founded in 1901, manufactures men's safety razors and other personal care products.

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Image: Gillette's factory in Boston, Massachusetts.
Photographs: Brian Snyder/Reuters

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Louis Vuitton

Sector: Luxury

Headquarters: Paris, France

Brand value: $24,893 million

Change in brand value: 6 per cent

Rank in 2012: 17

Rank in 2013: 17

Louis Vuitton, which was founded in 1854, reported revenue of 3.2 billion euros in 2012.

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Image: Security guards stand in front of largest Louis Vuitton store in China, in Shanghai.
Photographs: Aly Song/Reuters

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Oracle

Sector: Technology

Headquarters: Redwood City, California

Brand value: $24,08 million

Change in brand value: 9 per cent

Rank in 2012: 18

Rank in 2013: 18

Oracle, which was founded in 1977, reported revenue of $37.18 billion in 2013.

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Image: Headquarters of Oracle Corporation in Redwood City, California.
Photographs: Robert Galbraith/Reuters

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Amazon

Sector: Retail

Headquarters: Seattle, Washington

Brand value: $23,620 million

Change in brand value: 27 per cent

Rank in 2012: 20

Rank in 2013: 19

Amazon, which was founded in 1994, reported revenue of $61.09 billion in 2012.

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Image: Amazon's warehouse in Dunfermline, Scotland.
Photographs: Russell Cheyne/Reuters

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Honda

Sector: Automotive

Headquarters: Minato, Tokyo

Brand value: $18,490 million

Change in brand value: 7 per cent

Rank in 2012: 21

Rank in 2013: 20

Honda, which was founded in 1948, reported revenue of 9.877 trillion yen in 2013.

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Image: Honda roadster EV-Ster electric car on display in Paris, France.
Photographs: Jacky Naegelen/Reuters
Tags: Minato , Tokyo

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H&M

Sector: Apparel

Headquarters: Stockholm, Sweden

Brand value: $18,168 million

Change in brand value: 10 per cent

Rank in 2012: 23

Rank in 2013: 21

H&M, which was founded in 1947, is a Swedish multinational retail-clothing company.

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Image: A H&M store in Riga, Latvia.
Photographs: Ints Kalnins/Reuters

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Pepsi

Sector: Beverages

Headquarters: Purchase, New York

Brand value: $17,892 million

Change in brand value: 8 per cent

Rank in 2012: 22

Rank in 2013: 22

Pepsi, which was founded in 1965, reported revenue of $66.50 billion in 2011.

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Image: PepsiCo CEO Indra Nooyi checks products at the Tops SuperMarket in Batavia, New York.
Photographs: Don Heupel/Reuters

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American Express

Sector: Financial services

Headquarters: New York City, New York

Brand value: $17,646 million

Change in brand value: 12 per cent

Rank in 2012: 24

Rank in 2013: 23

American Express, which was founded in 1850, reported revenue of $33.80 billion in 2012.

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Image: A woman uses an ATM inside a Citi bank branch in New York City.
Photographs: Lucas Jackson/Reuters

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Nike

Sector: Sporting goods

Headquarters: Washington County, Oregon

Brand value: $17,085 million

Change in brand value: 13 per cent

Rank in 2012: 26

Rank in 2013: 24

Nike, which was founded in 1971, reported revenue of $24.12 billion in 2012.

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Image: A woman picks up a shoe in the Nike store in Santa Monica, California.
Photographs: Lucy Nicholson/Reuters

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SAP

Sector: Technology

Headquarters: Walldorf, Germany

Brand value: $16,676 million

Change in brand value: 7 per cent

Rank in 2012: 25

Rank in 2013: 25

SAP, which was founded in 1972, reported revenue of 16.22 billion euros in 2012.


Image: A woman jogs past the SAP offices in the CityWest complex, Dublin, Ireland.
Photographs: Cathal McNaughton/Reuters

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