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20 most valuable liquor brands in the world

Last updated on: June 11, 2013 08:35 IST

A vendor serves hot wine at the traditional Christkindelsmaerik (Christ Child market) near Strasbourg Cathedral in France.

While there are many liquor brands in the world, including many Indian ones, not all are known across the globe or carry high brand value.

Let's take a look at 20 most valuable liquor brands in the world, according to brand valuation agency BrandFinance.

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20 most valuable liquor brands in the world

Last updated on: June 11, 2013 08:35 IST

A man cleans rows of sake wine at the Zuma restaurant in central London.

Johnnie Walker

Country: The United Kingdom

Brand value in 2013: $4.37 billion

Brand value in 2012: $2.43 billion

Global rank in 2013: 1

Global rank in 2012: 1

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20 most valuable liquor brands in the world

Last updated on: June 11, 2013 08:35 IST

A view of the wine department at French Galeries Lafayette department store in Berlin, Germany.

Moutai

Country: China

Brand value in 2013: $2.36 billion

Brand value in 2012: $1.49 billion

Global rank in 2013: 2

Global rank in 2012: 6

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20 most valuable liquor brands in the world

Last updated on: June 11, 2013 08:35 IST

Amtrak train attendant Richard Newberry serves wine to passengers aboard the Coast Starlight Amtrak train in California.

Hennessy

Country: France

Brand value in 2013: $2.26 billion

Brand value in 2012: $1.91 billion

Global rank in 2013: 3

Global rank in 2012: 3

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20 most valuable liquor brands in the world

Last updated on: June 11, 2013 08:35 IST

A glass of wine rests on a table at the port of El Masnou, near Barcelona, Spain.

Bacardi

Country: The United States

Brand value in 2013: $2.13 billion

Brand value in 2012: $2.00 billion

Global rank in 2013: 4

Global rank in 2012: 2

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20 most valuable liquor brands in the world

Last updated on: June 11, 2013 08:35 IST

Giancarlo Bonci checks a wine barrel in the cellar of the Arnaldo Caprai vineyard near the Umbrian town of Montefalco in Italy.

Smirnoff

Country: The United Kingdom

Brand value in 2013: $1.98 billion

Brand value in 2012: $1.71 billion

Global rank in 2013: 5

Global rank in 2012: 4

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20 most valuable liquor brands in the world

Last updated on: June 11, 2013 08:35 IST

Manager Maggie Brown takes inventory of bottles of wine at the Globe Restaurant on Boylston Street in Boston, Massachusett, United States.

Chivas Regal

Country: France

Brand value in 2013: $1.76 billion

Brand value in 2012: $1.55 billion

Global rank in 2013: 6

Global rank in 2012: 5

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20 most valuable liquor brands in the world

Last updated on: June 11, 2013 08:35 IST

Traditional fiascos (bottles) of chianti wine are seen at the L'e'Maiala restaurant in Florence, Italy.

Wuliangye

Country: China

Brand value in 2013: $1.63 billion

Brand value in 2012: $1.30 billion

Global rank in 2013: 7

Global rank in 2012: 7

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20 most valuable liquor brands in the world

Last updated on: June 11, 2013 08:35 IST

A tray of champagne cocktails rests on a table during a food and wine preview in preparation for the 84th Academy Awards in Hollywood, California.

Luzhou Laojiao

Country: China

Brand value in 2013: $1.54 billion

Brand value in 2012: $789 million

Global rank in 2013: 8

Global rank in 2012: 14

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20 most valuable liquor brands in the world

Last updated on: June 11, 2013 08:35 IST

A woman attends the Vivanda Taste the Med food festival as glasses of red and white wine are placed on a display table at Ta' Qali, outside Valletta, Malta.

Jack Daniels

Country: The United States

Brand value in 2013: $1.37 billion

Brand value in 2012: $1.24 billion

Global rank in 2013: 9

Global rank in 2012: 9

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20 most valuable liquor brands in the world

Last updated on: June 11, 2013 08:35 IST

A sommelier tests a glass of red wine during the Vinitaly wine expo in Verona, Italy.

Baileys

Country: The United Kingdom

Brand value in 2013: $1.34 billion

Brand value in 2012: $1.26 billion

Global rank in 2013: 10

Global rank in 2012: 8

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20 most valuable liquor brands in the world

Last updated on: June 11, 2013 08:35 IST

A waiter arranges bottles of wine on a giant rack at a bar in Dubai.

Absolut

Country: France

Brand value in 2013: $1.32 billion

Brand value in 2012: $1.23 billion

Global rank in 2013: 11

Global rank in 2012: 10

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20 most valuable liquor brands in the world

Last updated on: June 11, 2013 08:35 IST

An expert holds a glass of sparkling wine at Casa Bianchi in San Rafael, Argentina.

Grey Goose

Country: The United States

Brand value in 2013: $1.11 billion

Brand value in 2012: $945 million

Global rank in 2013: 12

Global rank in 2012: 12

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20 most valuable liquor brands in the world

Last updated on: June 11, 2013 08:35 IST

A waitress ajusts a wine bottle at a town hall in Bremen, Germany.

Ricard

Country: France

Brand value in 2013: $884 million

Brand value in 2012: $952 million

Global rank in 2013: 13

Global rank in 2012: 11

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20 most valuable liquor brands in the world

Last updated on: June 11, 2013 08:35 IST

A woman smells samples of champagne in Mariehamn, Finland, from one of the 168 bottles salvaged from a 200-year-old shipwreck near the waters of Aland Islands.

Crown Royal

Country: The United Kingdom

Brand value in 2013: $862 million

Brand value in 2012: $775 million

Global rank in 2013: 14

Global rank in 2012: 16

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20 most valuable liquor brands in the world

Last updated on: June 11, 2013 08:35 IST

A grape picker uses a monorail to transport grapes in the Lavaux region in Puidoux near Chexbres, Switzerland.

Jinro

Country: South Korea

Brand value in 2013: $762 million

Brand value in 2012: $409 million

Global rank in 2013: 15

Global rank in 2012: 24

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20 most valuable liquor brands in the world

Last updated on: June 11, 2013 08:35 IST

Bottles of Georgian wine are seen on a production line at the Teliani Valley wine factory in the town of Telavi, some 150km east of Tbilisi, Georgia.

Ballantine's

Country: France

Brand value in 2013: $747 million

Brand value in 2012: $780 million

Global rank in 2013: 16

Global rank in 2012: 15

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20 most valuable liquor brands in the world

Last updated on: June 11, 2013 08:35 IST

Barrels of wine are seen inside a cellar in Chateau Changyu Afip Global on the outskirts of Beijing.

Grant's

Country: The United Kingdom

Brand value in 2013: $697 million

Brand value in 2012: $927 million

Global rank in 2013: 17

Global rank in 2012: 13

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20 most valuable liquor brands in the world

Last updated on: June 11, 2013 08:35 IST

Men tread on grapes in a wooden wine press during the annual grape harvest fiesta in Jerez, southern Spain.

Remy Martin

Country: France

Brand value in 2013: $597 million

Brand value in 2012: $500 million

Global rank in 2013: 18

Global rank in 2012: 18

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20 most valuable liquor brands in the world

Last updated on: June 11, 2013 08:35 IST

A man looks at a label among wine bottles waiting to be tasted at the International Wine Challenge in London.

Ciroc

Country: The United Kingdom

Brand value in 2013: $550 million

Brand value in 2012: $303 million

Global rank in 2013: 19

Global rank in 2012: 35

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20 most valuable liquor brands in the world

Last updated on: June 11, 2013 08:35 IST

A worker prepares bottles of rose wine at the Domaine Saint Andre de Figuiere at La Londe Les Maures in Provence, France.

Jameson

Country: France

Brand value in 2013: $540 million

Brand value in 2012: $469 million

Global rank in 2013: 20

Global rank in 2012: 19