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20 most valuable liquor brands in the world

Last updated on: June 11, 2013 08:35 IST

20 most valuable liquor brands in the world

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While there are many liquor brands in the world, including many Indian ones, not all are known across the globe or carry high brand value.

Let's take a look at 20 most valuable liquor brands in the world, according to brand valuation agency BrandFinance.

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Image: A vendor serves hot wine at the traditional Christkindelsmaerik (Christ Child market) near Strasbourg Cathedral in France.
Photographs: Vincent Kessler/Reuters

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Johnnie Walker

Country: The United Kingdom

Brand value in 2013: $4.37 billion

Brand value in 2012: $2.43 billion

Global rank in 2013: 1

Global rank in 2012: 1

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Image: A man cleans rows of sake wine at the Zuma restaurant in central London.
Photographs: Toby Melville/Reuters

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Moutai

Country: China

Brand value in 2013: $2.36 billion

Brand value in 2012: $1.49 billion

Global rank in 2013: 2

Global rank in 2012: 6

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Image: A view of the wine department at French Galeries Lafayette department store in Berlin, Germany.
Photographs: Fabrizio Bensch/Reuters

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Hennessy

Country: France

Brand value in 2013: $2.26 billion

Brand value in 2012: $1.91 billion

Global rank in 2013: 3

Global rank in 2012: 3

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Image: Amtrak train attendant Richard Newberry serves wine to passengers aboard the Coast Starlight Amtrak train in California.
Photographs: Joshua Lott/Reuters

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Bacardi

Country: The United States

Brand value in 2013: $2.13 billion

Brand value in 2012: $2.00 billion

Global rank in 2013: 4

Global rank in 2012: 2

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Image: A glass of wine rests on a table at the port of El Masnou, near Barcelona, Spain.
Photographs: Albert Gea/Reuters

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Smirnoff

Country: The United Kingdom

Brand value in 2013: $1.98 billion

Brand value in 2012: $1.71 billion

Global rank in 2013: 5

Global rank in 2012: 4

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Image: Giancarlo Bonci checks a wine barrel in the cellar of the Arnaldo Caprai vineyard near the Umbrian town of Montefalco in Italy.
Photographs: Daniele La Monaca/Reuters

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Chivas Regal

Country: France

Brand value in 2013: $1.76 billion

Brand value in 2012: $1.55 billion

Global rank in 2013: 6

Global rank in 2012: 5

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Image: Manager Maggie Brown takes inventory of bottles of wine at the Globe Restaurant on Boylston Street in Boston, Massachusett, United States.
Photographs: Pat Greenhouse/Boston Globe/Handout/Reuters
Tags: Brand

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Wuliangye

Country: China

Brand value in 2013: $1.63 billion

Brand value in 2012: $1.30 billion

Global rank in 2013: 7

Global rank in 2012: 7

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Image: Traditional fiascos (bottles) of chianti wine are seen at the L'e'Maiala restaurant in Florence, Italy.
Photographs: Alessandro Bianchi/Reuters

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Luzhou Laojiao

Country: China

Brand value in 2013: $1.54 billion

Brand value in 2012: $789 million

Global rank in 2013: 8

Global rank in 2012: 14

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Image: A tray of champagne cocktails rests on a table during a food and wine preview in preparation for the 84th Academy Awards in Hollywood, California.
Photographs: Lucas Jackson/Reuters

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Jack Daniels

Country: The United States

Brand value in 2013: $1.37 billion

Brand value in 2012: $1.24 billion

Global rank in 2013: 9

Global rank in 2012: 9

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Image: A woman attends the Vivanda Taste the Med food festival as glasses of red and white wine are placed on a display table at Ta' Qali, outside Valletta, Malta.
Photographs: Darrin Zammit Lupi/Reuters

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Baileys

Country: The United Kingdom

Brand value in 2013: $1.34 billion

Brand value in 2012: $1.26 billion

Global rank in 2013: 10

Global rank in 2012: 8

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Image: A sommelier tests a glass of red wine during the Vinitaly wine expo in Verona, Italy.
Photographs: Stefano Rellandini/Reuters

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Absolut

Country: France

Brand value in 2013: $1.32 billion

Brand value in 2012: $1.23 billion

Global rank in 2013: 11

Global rank in 2012: 10

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Image: A waiter arranges bottles of wine on a giant rack at a bar in Dubai.
Photographs: Abdullah Muhsen/Reuters

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Grey Goose

Country: The United States

Brand value in 2013: $1.11 billion

Brand value in 2012: $945 million

Global rank in 2013: 12

Global rank in 2012: 12

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Image: An expert holds a glass of sparkling wine at Casa Bianchi in San Rafael, Argentina.
Photographs: Enrique Marcarian/Reuters
Tags: Brand

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Ricard

Country: France

Brand value in 2013: $884 million

Brand value in 2012: $952 million

Global rank in 2013: 13

Global rank in 2012: 11

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Image: A waitress ajusts a wine bottle at a town hall in Bremen, Germany.
Photographs: Morris Mac/Reuters

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Crown Royal

Country: The United Kingdom

Brand value in 2013: $862 million

Brand value in 2012: $775 million

Global rank in 2013: 14

Global rank in 2012: 16

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Image: A woman smells samples of champagne in Mariehamn, Finland, from one of the 168 bottles salvaged from a 200-year-old shipwreck near the waters of Aland Islands.
Photographs: Jussi Nukari/Lehtikuva/Reuters

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Jinro

Country: South Korea

Brand value in 2013: $762 million

Brand value in 2012: $409 million

Global rank in 2013: 15

Global rank in 2012: 24

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Image: A grape picker uses a monorail to transport grapes in the Lavaux region in Puidoux near Chexbres, Switzerland.
Photographs: Denis Balibouse/Reuters

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Ballantine's

Country: France

Brand value in 2013: $747 million

Brand value in 2012: $780 million

Global rank in 2013: 16

Global rank in 2012: 15

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Image: Bottles of Georgian wine are seen on a production line at the Teliani Valley wine factory in the town of Telavi, some 150km east of Tbilisi, Georgia.
Photographs: David Mdzinarishvili/Reuters

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Grant's

Country: The United Kingdom

Brand value in 2013: $697 million

Brand value in 2012: $927 million

Global rank in 2013: 17

Global rank in 2012: 13

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Image: Barrels of wine are seen inside a cellar in Chateau Changyu Afip Global on the outskirts of Beijing.
Photographs: Barry Huang/Reuters

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Remy Martin

Country: France

Brand value in 2013: $597 million

Brand value in 2012: $500 million

Global rank in 2013: 18

Global rank in 2012: 18

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Image: Men tread on grapes in a wooden wine press during the annual grape harvest fiesta in Jerez, southern Spain.
Photographs: Javier Barbancho/Reuters

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Ciroc

Country: The United Kingdom

Brand value in 2013: $550 million

Brand value in 2012: $303 million

Global rank in 2013: 19

Global rank in 2012: 35

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Image: A man looks at a label among wine bottles waiting to be tasted at the International Wine Challenge in London.
Photographs: Stefan Wermuth/Reuters

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Jameson

Country: France

Brand value in 2013: $540 million

Brand value in 2012: $469 million

Global rank in 2013: 20

Global rank in 2012: 19


Image: A worker prepares bottles of rose wine at the Domaine Saint Andre de Figuiere at La Londe Les Maures in Provence, France.
Photographs: Jean-Paul Pelissier/Reuters

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