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18 biggest consumer brands in the world

Last updated on: December 24, 2012 13:24 IST

18 biggest consumer brands in the world

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Citi has has identified "World Champions" of the consumer discretionary sector. The team of analysts believes that these companies have "significant and enduring business models over the long term", according to Business Insider.

Let's take a look at some of the biggest consumer brands in the world.

Souce: Business Insider

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Image: New York City taxis make their way through Times Square in New York.
Photographs: Keith Bedford/Reuters
Tags: , Citi

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Adidas

Why it's a champion: Adidas holds 20 per cent of global sportswear market share, and stands to benefit from sales growth and scale economies.

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Image: Adidas building in Landersheim near Strasbourg, France.
Photographs: Christian Hartmann/Reuters
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Amazon.com

Why it's a champion: Amazon is the leading online retailer in the US and around the world,and remains well-positioned for continued market share gain and profit margin growth internationally.

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Image: Workers in the Amazon warehouse in Milton Keynes, north of London.
Photographs: Dylan Martinez/Reuters
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BMW

Why it's a champion: Globally, BMW is near the top of the luxury car industry, but faces risks to its growth in China.

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Image: BMW i8 Concept Spyder in New York.
Photographs: Chip East/Reuters
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Starbucks

Why it's a champion: Starbucks, one of the world's largest coffee chains, stands to benefit from the cyclical recovery in the US and international expansion.

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Image: Starbucks in lower Manhattan in New York.
Photographs: Carlo Allegri/Reuters
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LVMH

Why it's a champion: In terms of revenue, LVMH is the largest producer and distributor of luxury goods, and has some of the highest returns in the industry.

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Image: Security guards in front of the largest Louis Vuitton store in China, in Shanghai.
Photographs: Aly Song/Reuters
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Inditex

Why it's a champion: This fashion retailer has seen an acceleration in store openings and exceptional growth in Asian and other emerging markets.

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Image: A Zara store in Barcelona.
Photographs: Albert Gea/Reuters
Tags: , Asian

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Harley-Davidson

Why it's a champion: The motorcycle behemoth has a third of the global market share and half of the domestic market share, while improving margins.

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Image: A convoy of 200 Harley-Davidson bikers ride through the desert in Wadi Rum in Jordan.
Photographs: Muhammad Hamed/Reuters
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eBay Inc

Why it's a champion: Citi's analysts favour eBay, the leading online marketplace, while claiming it is neutral on valuation.

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Image: Headquarters of eBay in San Jose, California.
Photographs: Robert Galbraith/Reuters
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Bridgestone

Why it's a champion: Bridgestone has 16 per cent of the global tyre market, making the company the largest tyre maker on the planet.

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Image: A signboard of Bridgestone Corp at the company's headquarters in Tokyo.
Photographs: Toru Hanai/Reuters

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Intercontinental Hotels

Why it's a champion: By number of rooms, Intercontinental ranks as the largest hotel company in the world.

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Image: InterContinental Hotel Park Lane in London.
Photographs: Luke MacGregor/Reuters

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Las Vegas Sands

Why it's a champion: Las Vegas Sands is expected to continue its market share gains in Macau and Singapore.

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Image: Sands Cotai Central logo in Macau.
Photographs: Siu Chiu/Reuters

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Nike

Why it's a champion: Nike has a substantial hold on the global footwear market, with 37 per cent market share, and an impressive 10 per cent in the global apparel market as a whole.

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Image: An athlete in a pair of Nike shoes at the US Olympic athletics trials in Eugene, Oregon.
Photographs: Lucy Nicholson/Reuters
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Volkswagen

Why it's a champion: Citi's analysts believe Volkswagen is undervalued given its P/E ratio, and sees strong performance from the top global car manufacturer (by units).

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Image: Volkswagen cars in a delivery tower at the company's headquarters in Wolfsburg, Germany.
Photographs: Fabian Bimmer/Reuters
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Swatch Group

Why it's a champion: Swatch is the global leader in the production and sale of finished watches.

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Image: Cars drive past a giant Swatch watch placed in the centre of a roundabout in Swiss town of Grenchen.
Photographs: Arnd Wiegmann/Reuters
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Starwood Hotels & Resorts

Why it's a champion: This hotel chain controls some of the market's strongest brands, such as Sheraton and Westin.

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Image: Westin Lombard Yorktown Center, a hotel of the Starwood chain, in Lombard, Illinois.
Photographs: Jeff Haynes/Reuters

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Nissan Motor

Why it's a champion: Nissan is the leading global auto company and has seen its brand value improve via increased sales.

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Image: Nissan's headquarters building in Yokohama, south of Tokyo.
Photographs: Yuriko Nakao/Reuters

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Hyundai Motor

Why it's a champion: Hyundai is the sixth-largest automobile maker in the world.

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Image: Hyundai Motor's headquarters in Seoul.
Photographs: Jo Yong hak/Reuters

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Royal Caribbean Cruises

Why it's a champion: Royal Caribbean has 25 per cent market share of cruise passengers around the globe, with opportunities to expand internationally.


Image: The world's largest cruise liner, the MS Allure of the Seas.
Photographs: Lehtikuva Lehtikuva/Reuters

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