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Social networking giant Facebook on Monday said more than one billion videos are viewed everyday on its platform, with over 65 per cent of it being consumed on mobile phones.
Facebook, which has more than 1.32 billion monthly active users globally, has over 1.07 billion mobile MAUs.
"Since June there has been an average of more than one billion video views on Facebook every day.
“Overall growth in video views exceeded 50 per cent from May through July of this year," Facebook said in a blog.
Now, more than 65 per cent of video views are on mobile, it added.
"Video is one of the most engaging and immersive ways to tell your story. . . Video uploaded directly to Facebook is an increasingly important part of News Feed, and more people than ever before are sharing, discovering, and engaging with videos that they care about," Facebook Project Management Director (Video) Fidji Simo said.
The US-based firm is now rolling out an update this week that will allow people to see how many views a video has received on Facebook.
"Views will be shown on public videos from people and pages, to help people discover new, popular videos," Simo added.
Facebook is currently testing a new feature on mobile that aims to help people discover new videos and after someone finishes watching a video, Facebook may show additional
related videos that they might find interesting.
"We are committed to making Facebook the best place to share, discover and watch videos, and we'll keep listening to feedback to improve video on Facebook," Simo added.