Airtel Digital TV subscribers can now watch their tweets live on their television screen.
This has been made possible by the company through a partnership with Twitter.
"A revolutionary convergence of tweeting and television viewing, the concept is an innovation in the DTH industry across the world and it allows customers to experience Twitter on TV," Airtel Digital TV said in a statement.
Customers have to press the green key on their Airtel Digital TV remote to enable and access the service.
They can send their tweets with the specific hash-tags prompted on their TV screen and it shall be broadcast live by Airtel Digital TV.
The service will start tomorrow. To begin with, the service is available on select TV channels but will be extended to others, according to the statement.
"Your tweets will be broadcast live and you can read your tweets on the TV screen along with the tweets of your favourite celebrities," the statement said.
The service is powered by Brizz TV and can be accessed by all the customers across the country on any set-top-box at no additional cost, it said.
"Given the ever increasing popularity of Twitter across the globe with over 500 million Tweets generated every day . . .all our customers will now be a part of the convergence phenomenon along with the rest of the world," Airtel Digital TV CEO Shashi Arora said.
"We are excited to see partners like Airtel innovating with our platform and helping their audience connect with the TV programmes they love," Twitter vice president (Business Development and Platform) Jana Messerschmidt said.