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British ultra-luxury car maker Rolls-Royce rolled out its latest offering Ghost Series II in the domestic market, priced at Rs 4.50 crore and pitched for lower taxes to spur growth in the ultra luxury car segment in the country.
"India is a key market for Rolls-Royce cars. In answer to our clients' demand for the best in effortless, dynamism, modern luxury and industry leading technology, we are proud to present Ghost II series," Rolls-Royce Asia-Pacific general manager Sven J Ritter said at the launch.
He said in their latest offering, customers will find the same level of exclusivity, quality and perfection that is quintessentially Rolls-Royce.
Ritter said that India is among the top five markets for Ghost model in the Asia Pacific region but did not divulge any sales number.
The British ultra-luxury car maker, which entered the Indian market in 2005, currently sells three models- Phantom, Ghost and Wraith, through five dealerships across the country.
Ghost was first launched in India in 2009.
Ritter however, said that Rolls-Royce has so far sold 250 units of its three models since 2005.
Building on this success, is Ghost II series which comes with innovative technological design and engineering features, he said.
"We certainly see more growth. Sentiment are positive following the new Government taking over but one thing that could change is the tax system. Taxes are very high. Though there are several other issues which are to be addressed by the new government, we will certainly welcome lower taxes for the luxury segment," Ritter said.