The new B-Class loaded with Luxury and features never seen in this segment of cars, sets a benchmark.
Luxury carmaker Mercedes-Benz on Wednesday the all new B-Class in India at Rs 27.95 lakh.
The car will be available in both petrol and the diesel variant.
Quick glance at its features
The new B-Class combines sportiness, style and safety with functional needs of space which is very important for India.
The young and trendy design of the new B-Class complemented by a unique marketing strategy: intensive digital foot print, focus on active lifestyle.
The new B-Class loaded with Luxury and features never seen in this segment of cars, sets a benchmark.
Globally, the B-Class has been a run-away success with over 75000 units sold within the first few months of its launch.
It is a path breaking product in every sense of the term: it is the first of Mercedes-Benz’s premium compact cars, and boasts the extremely sporty design coupled with 7G-DCT, Dual Clutch Transmission with paddle shift which is normally found in high end sports cars like the SLS AMG.
The core Mercedes-Benz values of safety and reliability have been taken to new levels with the car having 7 airbags including a knee airbag – A first for any car in this segment.
Also, features like Attention Assist, Anti-lock Braking System (ABS), Electronic Stability Programme (ESP), Acceleration Skid Control (ASR), Brake Assist System (BAS) and a tyre pressure loss warning indicator makes it one of the safest Sports Tourer available anywhere in the world.
The sporty appeal of the B-Class is further complemented by its panoramic sunroof, a sports package and aggressive body styling, dual exhaust, perforated disc brakes, Bi Xenons and special alloy wheels which are seen for the first time in a car of this segment in India.
Debashis Mitra, director, sales and marketing, Mercedes-Benz India: “We are extremely excited with the initial response of the B-Class in India. Our Strategy of introducing the segment and then launching the car has been well received by our customers. "
"The huge response only demonstrates that the Three Pointed Star is easily the most aspired brand in India and kicks off a beginning of our product offensive in next couple of year in India.”
He further added “The sell out of the new B-Class in the pre launch phase convinces us that there is a latent demand for ‘Sports Tourers’ in India and they are looking forward for cars loaded with features”
Photographs: Sanjay Sawant/Rediff.com
