Tata Motors launches Venture at Rs 4.05 lakh

Tata Motors on Thursday launched its new multi-purpose diesel vehicle 'Venture' in Rajathan.

"We are launching the product first in Rajathan and later it will be launched in other states. The vehicle is with the footprint and manoeuvrability of a hatchback car, but the interior space of a utility vehicle," the company's Head Marketing and Sales S Saxena said.

"We have focused on safety and luxury features in the vehicle. This the safest van among others (vans)...A collapsible steering and side impact beams protect occupants in an exigency. It meets crash safety norms applicable in the domestic market," he said.

"This is cost effective and customer friendly and we hope that it will be a great success in the Rajasthan market," Saxena said.

Comfort and convenience of both driver and passengers have been adequately addressed with power steering, power windows, reverse parking aid, keyless entry with engine immobiliser and rear wipers.

Tata Venture will be available in five, seven and eight seater options in three row front facing configuration and will be available in a range of five colours.

It will be available across 24 dealers in the state. The vehicle is priced in the range of Rs 4.05 lakh and Rs 5.07 lakh (ex-showroom Jaipur).