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Diet eggs launched in Bangalore, to be sold across subcontinent soon

"Diet eggs" that claim to lower the risk of coronary heart ailments, enhance immunity and block the ageing of skin, reached the Indian subcontinent on Friday with their launch in the southern Indian city of Banglaore.

The eggs will eventually be sold throughout India, as well as Pakistan and Sri Lanka, by Kool Komestibles Ltd., a local company that has invested Rs 100 million ($ 2 million) in marketing the product.

"This city's daily consumption of eggs is about three million, but we will target a niche market of 30,000 to 100,000 eggs," Kool Kombestibles managing partner Syed Fathaullah Naveed told reporters.

"We hold the licence to produce and market these eggs in neighboring territories such as Pakistan and Sri Lanka."

The low-cholesterol eggs were "designed" by Korean-born Jeong Sim, a professor of poultry nutrition and product technology at the University of Alberta in Canada. They are currently being produced in 12 countries.

The eggs, which are produced by manipulating natural grain chicken feed, cost nearly four rupees (10 US cents) each, more than three times the price of a normal egg in India.