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Pizza Hut tops off India foray with Jain-style offerings

Pizza Hut, the world's largest pizza chain, after researching the market, has opened its first vegetarian restaurant in Ahmedabad, Gujarat.

The restaurant is a 120-seater dine-in restaurant.

The market research revealed that 80 per cent of the people in Ahmedabad prefer vegetarian meals as a dining option. Thus Pizza Hut decided to launch the vegetarian restaurant to cater to the needs of the citizens of Ahmedabad, said Rohit Amin, franchisee of Pizza Hut in Ahmedabad.

The research also revealed that 37 per cent of the people of Ahmedabad prefer Jain meals (Jain food is not only vegetarian but devoid of roots and bulbs like onions, garlic, ginger, potatoes.) Therefore keeping this in mind, the restaurant will offer a choice of six Jain pizzas, Jain French bread, baked fresh with special herbs and a pre-mixed peanut celery pineapple salad.

Pizza Hut has taken care to make special sauces which do not contain any garlic or onion.

The Pizza Hut restaurant, which is a division of the Tricon Global Restaurants, will offer a wide choices of vegetarian pizzas, vegetarian pastas, steaming tomato and mulligatawny soup, crunchy French bread, fresh salads in their world famous salad bar and delicious desserts.

Pankaj Batra, senior manager marketing, Indian sub-continent, Tricon Restaurants International concluded: "We are confident that due to our best pizzas, experience and competitive prices, this restaurant will soon become Ahmedabad's favoured dining destination."

UNI

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