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July 22, 1998

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The Rediff Business Special

They dig the US, adore Sachin, and are hassled by political instability!

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When the TNT Cartoon Network wanted to find out what's cool with kids in the Asia Pacific region, they asked the experts... the kids. The result is the New Generation survey -- a comprehensive study of 5,700 youth aged seven to 18 in 18 cities, covering 12 countries. So, let's see what kids in India are thinking!

If they could go anywhere in the world, Indian kids said:

Boys 7-18
Girls 7-18
1. USA
1. USA
2. India
2. India
3. UK/England
3. UK/England

What are the latest things they are doing?

1. Wearing bell bottom/baggy/torn cut-off jeans
2. Using/learning/purchasing computers
3. Purchasing vehicles

Thirteen per cent of the respondents say they've watched television/movies/videos not meant for their age.

What are the top jobs?

Boys 7-18
Girls 7-18
1. Engineer
1. Doctor
2. Doctor
2. Lecturer
3. Cricketer
3. Engineer

Who are their favourite sports personalities?

Boys 7-18
Girls 7-18
1. Sachin Tendulkar
1. Sachin Tendulkar
2. Mohammad Azharuddin
2. Ajay Jadeja
3. Mohammad Azharuddin
3. Saurav Ganguly
3. Rahul Dravid

Weekly Allowance:

Boys average = Rs 35 (US $ 0.90)
Girls average = Rs 43 (US$ 1.10)

Weekly Spending

Boys average = Rs 56 (US $ 1.40)
Girls average = Rs 61 (US $ 1.60)

Lastly, what are the most important issues concerning India?

1. Politics/Instability of government
2. Crime and corruption
3. Increasing population

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