Rediff.com is the leading online network targeting India and Indians worldwide. We provide original and third-party branded content through interest-specific channels, extensive Web-based community features such as free e-mail, chat, personal home pages and an India adapted search engine, and the largest e-commerce platform in India. We have designed our Web-site offerings by keeping the slow access speed available to most Indian Internet users in mind. We believe that we have created the online network of choice for Indian Internet users, as well as create a highly desirable advertising and e-commerce platform for advertisers and merchants respectively.

We believe that our success to date is attributable to the following key success factors:

1. Focus on India & Indians Worldwide: We serve the online needs for Indian Internet users and people of Indian origin worldwide and have developed our product offerings based on the demands and the requirements of our user base. We have been in business since 1995, and hence have a large archive of Indian focused content. We provide our users with:

· Broad range of community offerings such as, chat, singles channel and personal homepages that allows users to interact with other Indians with similar interests;

· Search engine, with technology from Inktomi, that has been customized to provide India relevant content as top searches for queries by users;

· Channels that are relevant to Indian interest, e g Horoscope, Cricket, Singles, Indian finance, Indian music and Indian movies;

· Up-to-date news focused on India, constantly updated by our in-house editorial staff, featuring interviews with several leading Indian politicians, movie stars, and celebrities;

· Airline and train schedule and availability, thereby eliminating the need for Indian users to queue up in airport and train stations;

· An easy to understand interface that strikes the right balance between an attractive visual appearance and fast down-load times for people accessing the site with low speed modems.

2. Comprehensive online offering: We believe that we are the "one-stop-shop" for Indian Internet users by satisfying all their online requirements. By providing them with locally relevant content, community functionality, and ability to shop online, we are able to attract and retain users on our site for extended periods. We believe that our extensive offerings coupled with our aggressive branding program have made us the most recognized Internet brand in India. To help advertiser's reach the Rediff audiences, we help them build their sites, design their banners and sponsorships and lead them through a comprehensive service to assist their marketing efforts on the net.

3. Leading e-commerce platform: We have created the Rediff Marketplace which provides Indian merchants a guide and effective way to move from being merely advertisers/sponsors on our site to selling their goods and services online.

To demonstrate the value of this proposition we created a Rediff Book Store and Music Store online and the initial positive results from them has allowed us to sign up more merchants.

Till date we have put online several dozen merchants in India and we are now completing development of software that will allow merchants to automatically sign-up, create their own store and transact business on the web.

On the other hand we have created the necessary facilities to allow our site visitors to easily search and provide the right goods and services in the Rediff Marketplace.