Internet guide for personal finance at rediff.com
Mumbai, October 5, 1999

Get free advice for investing even small sums, track stocks and funds and get information for the best interest rates on your savings account at Rediff's Money Channel

rediff.com's latest offering, the Money Channel gives in-depth information on the financial and investment scenario in India. The channel provides advice to those individuals who are looking to invest anywhere from Rs. 25,000 upwards. Laymen with little or no financial knowledge can receive investing tips with sections such as Stock Pick of the Week and Fund Strategy which recommend strategies depending on the current market conditions. Special guest columnists and online consultants are also ideal for novice investors.

A Personal Finance section helps users find out which banks are paying the best interest and a Tax Consultant responds to investors' tax concerns. Articles on shares and markets by special guest columnists such as Sucheta Dalal and Neeraj Kaushal and interviews with CEOs of investment companies help the Rediff Money Channel user keep tabs on the changing trends in the money market.

rediff.com's Portfolio tracker is one of the most simple and concise trackers available on the web. A feature unique to the Rediff Money Channel is a Mutual Fund tracker where funds are ranked as per performance. A search option is also provided for a quick view of the various fund families on offer from a single stable.

Market fluctuations are relayed from the Bombay Stock Exchange (BSE) directly to rediff.com with the transmission lapse of a few minutes. This is displayed as a ticker, which is a moving scroll that opens in a pop-up window and stays on even after exiting the Rediff site. There is also provision for specific live stock quotes. Significant market movements are also documented for the investor's convenience.

Other mainstays of the financial scenario in the country are given equal leverage with sections such as Real Estate-Trends and Reports, Currency Movements and the Gold Weekly Review. Besides this, the channel also covers the top market stories with links to leading financial dailies and offers a comprehensive business and finance directory.

Founded in 1996, rediff.com is India's favourite website with unrivalled monthly hits in excess of 90 million. Its news service is updated round the clock and its free email service, Rediffmail, is one of the fastest available on the web today. A search engine giving access to a database of 110 million documents and channels such as Education, Shopping and Tech Jobs provide the user a complete online experience. The site can be found at www.rediff.com .